Toyota is gearing up for an exciting shift in its production strategy, particularly with the GR Corolla, a hot hatch that’s been generating quite a buzz. The company is considering ramping up production at its Burnaston plant in Derbyshire, UK, to meet soaring demand in the US market. This move could significantly alter the landscape for Toyota enthusiasts and the automotive industry at large.
Why the Shift to the UK?
The Burnaston factory is already well-versed in producing the standard Corolla hatchback and estate models for the UK and European markets. Reports suggest that Toyota is contemplating an investment of £41 million to establish a new production line specifically for the GR Corolla, aiming to produce around 10,000 units annually for export to the US. This decision is largely driven by the full capacity of Toyota’s Motomachi plant in Japan, which is currently the main hub for GR models, including the GR Yaris and GR86. With the Japanese facility maxed out, expanding production in the UK seems like a logical step.
What’s Behind the Demand?
The GR Corolla has captured the hearts of many car enthusiasts, especially in the US, where a growing appetite for performance-oriented vehicles is evident. With the US imposing a hefty 25% tariff on imported cars, producing the GR Corolla in the UK could provide a strategic advantage. Toyota stands to benefit from a reduced tariff of 10% for vehicles manufactured in the UK, making it a financially savvy move. This could also pave the way for the GR Corolla to be introduced in more markets, including Europe, where it has yet to make a significant impact.
A Natural Fit for Production
Burnaston’s existing infrastructure is a key factor in this potential expansion. The plant already has a steady supply of Corolla bodies and parts, making it a “natural choice” for additional production. This means that Toyota can leverage its current capabilities while also tapping into the growing demand for the GR Corolla without starting from scratch.
What’s Next for the GR Corolla?
The excitement doesn’t stop at production numbers. There’s speculation that the GR Corolla could soon be available in Europe, especially after prototypes were seen testing at Germany’s Nürburgring. While Toyota has been tight-lipped about specific plans, the testing hints at a broader strategy to introduce the GR Corolla to a wider audience. Currently, the GR Yaris and GR Supra are available in Europe, but the GR86 has been sidelined due to stringent safety regulations.
The potential for the GR Corolla to hit European roads is thrilling news for fans of performance vehicles. With the Burnaston plant celebrating its five millionth car produced since opening in 1992, this expansion could usher in a new era for Toyota in the UK and beyond.
What Does This Mean for Toyota’s Workforce?
For the employees at the Burnaston plant, the news of increased production is likely a welcome development. It not only signifies job security but also the potential for growth within the company. As Toyota continues to innovate and adapt to market demands, the workforce will play a crucial role in bringing these exciting new models to life.
In summary, Toyota’s plans to boost GR Corolla production in the UK reflect a strategic response to market demands and logistical advantages. The big takeaway? This isn’t just about increasing numbers; it’s about smarter adjustments to meet the needs of a passionate customer base. If you’re a fan of performance cars, keep an eye on this development—there’s a good chance you’ll see the GR Corolla on your local roads sooner than you think.