What’s Next for the Toyota GR86?
The Toyota GR86 is a name that resonates with driving enthusiasts, and its future looks promising. While the Toyota Supra may be taking a break, the GR86 is gearing up for a new chapter. Executives at Toyota have hinted at plans for a third-generation model, emphasizing the car’s importance in attracting younger customers and maintaining the brand’s sporty image.
Why Is the GR86 Important to Toyota?
The GR86 isn’t just another car in Toyota’s lineup; it’s a vital piece of the puzzle. According to Cooper Ericksen, Toyota Motor North America’s Senior Vice President of Product Planning and Strategy, the GR86 serves as an “affordable, fun sports car” that captures the essence of driving excitement. This model plays a crucial role in the GR lineup, appealing to those who crave a spirited driving experience without breaking the bank.
In a world where many automakers are shifting focus to electric vehicles and SUVs, the GR86 stands out as a testament to Toyota’s commitment to performance and driving pleasure. It’s not just about selling cars; it’s about creating a community of enthusiasts who appreciate the thrill of the open road.
Will There Be a Gap Between Generations?
While there’s a lot of buzz about the future of the GR86, questions remain about the timeline for its next generation. Toyota has confirmed that there will be a gap between the fifth and sixth generations of the Supra, but they aim to avoid a similar hiatus for the GR86. Ericksen pointed out that taking a break would be “sub-optimum,” indicating that the company is keen on maintaining momentum with this beloved model.
What About Other Sporty Models?
The conversation around the GR86 often leads to speculation about other sporty models in Toyota’s lineup. While officials have been tight-lipped about the rumored revival of the MR2, there’s a clear appetite for more GR vehicles. David Christ, another Toyota executive, expressed enthusiasm for expanding the GR brand, highlighting that it’s possible to create fun-to-drive, affordable cars without exorbitant price tags. This opens the door for exciting possibilities in the future.
How Are Sales Performing?
Despite the GR86’s appeal, sporty models typically don’t drive massive sales numbers. In the U.S., Toyota sold 11,426 GR86s last year, a slight increase from the previous year. In contrast, the Subaru BRZ, which shares its platform, saw a significant drop in sales. This disparity raises questions about the future collaboration between Toyota and Subaru for the next generation of the GR86. If they do part ways, it could lead to a more Toyota-centric model, potentially altering its character.
What Should Fans Expect Moving Forward?
For fans of the GR86, there’s no need to panic. The model still has a strong pulse, and Toyota’s commitment to its future is evident. While the details of the next generation are still under wraps, the excitement surrounding the GR86 suggests that it will continue to evolve while staying true to its roots as a lightweight, rear-wheel-drive coupe.
The big takeaway? The GR86 isn’t just about the car itself; it’s about the driving experience and the community it fosters. As Toyota looks to the future, expect them to make smarter adjustments that resonate with both long-time fans and a new generation of drivers. Start keeping an eye on this model, and you might just find your next favorite ride waiting around the corner.