Toyota is gearing up for an exciting new chapter in its production story by bringing the GR Corolla hot hatch to the UK. This move, driven by soaring demand, marks a significant shift for the brand, as the Burnaston plant in Derbyshire will become the first facility outside Japan to manufacture a GR model. So, what does this mean for car enthusiasts and the automotive landscape in general? Let’s dive in.
Why the GR Corolla is Coming to the UK
The decision to produce the GR Corolla in the UK stems from a combination of factors. First off, the Burnaston plant has a strong track record and skilled workforce, making it a natural choice for this expansion. Toyota has been preparing for this transition since last year, and it’s clear they’re keen to tap into the UK’s rich motorsport culture, which aligns perfectly with the ethos of the Gazoo Racing (GR) sub-brand.
But it’s not just about location. The Burnaston facility also has a ready supply of Corolla bodies and components, which is a logistical win for Toyota. This strategic move is part of a broader effort to streamline production and reduce wait times for customers, particularly in the US, where buyers have faced long delays and dealer mark-ups since the GR Corolla’s launch in 2022.
What’s the Production Capacity?
Toyota plans to invest around £41 million to set up a new production line at Burnaston, with the capacity to churn out approximately 10,000 GR Corollas annually. This is a significant boost, especially considering that the Motomachi plant in Japan, which currently handles GR production, is operating at full capacity. Last year, it produced 25,000 cars, with a third of those being Corollas. By shifting some production to the UK, Toyota not only increases GR Corolla output but also frees up resources at Motomachi for other models, like the GR Yaris or even new entrants to the lineup.
What About Tariffs and Market Expansion?
Interestingly, this move also has economic implications. The US currently imposes a hefty 25% tariff on cars imported from Japan, but the UK has negotiated a deal that could reduce this fee to 10% for exports, within a certain quota. This means that UK-built GR Corollas could be more competitively priced in the US market, a savvy business decision that could enhance sales.
Moreover, the prospect of UK production opens the door for the GR Corolla to enter new markets, particularly Europe. Prototypes have been spotted testing at the Nürburgring, which suggests that a European launch could be on the horizon. Currently, the GR lineup includes the GR Yaris and GR Supra in Europe, but the addition of the GR Corolla would certainly spice things up.
What Does This Mean for the Future?
The excitement doesn’t stop with the GR Corolla. Toyota’s GR division is also rumored to be working on several new models, including a potential revival of the Celica and even a new MR2. The Burnaston plant’s expansion could pave the way for these future projects, allowing Toyota to respond more flexibly to market demands.
For the dedicated staff at the Burnaston plant, this news is a welcome boost. After celebrating the production of its five millionth car last year, the team is now set to embark on this new journey, contributing to the legacy of Toyota’s performance vehicles.
In a statement, Yoshihiro Nakata, president and CEO of Toyota Motor Europe, expressed pride in the Burnaston plant’s selection for this significant project. He emphasized the company’s commitment to contributing positively to UK society, reinforcing the importance of local manufacturing in today’s global economy.
The big takeaway? The production of the GR Corolla in the UK isn’t just about meeting demand; it’s a strategic move that enhances Toyota’s flexibility and market reach. As the automotive landscape continues to evolve, this shift highlights the importance of adapting to consumer needs while fostering local economies. So, whether you’re a die-hard Toyota fan or just curious about the future of hot hatches, keep an eye on this exciting development—it’s sure to rev up the automotive scene!