Volkswagen is known for its iconic vehicles, but did you know that one of its best-selling products isn’t a car at all? That’s right! The company has taken a delicious turn into the culinary world with its famous currywurst, a German sausage that has become a beloved staple not just in its factories but across the country.
### What’s the Buzz About Currywurst?
Currywurst has been a part of Volkswagen’s identity since 1973, when it was first crafted in the company’s butchery in Wolfsburg. Initially, it was meant to fuel employees in the company canteen, but it quickly gained a cult following among the public. Fast forward to today, and Volkswagen is selling millions of these sausages—8.6 million in 2024 alone! That’s more than the 5.2 million cars they sold globally, making currywurst a surprisingly significant player in their business model.
### Ready Meals: A New Chapter for Currywurst
Starting in June 2025, Volkswagen is taking its currywurst to the next level by introducing microwave-ready meals in supermarkets like Edeka and Netto in northern and eastern Germany. This move is not just about convenience; it’s a strategic expansion into the ready meal market. The company has recognized the potential for currywurst to reach even more consumers, and a national rollout is already in the works.
What sets Volkswagen’s ready meal apart? Unlike the microwave currywurst trays available since the early 2000s, this new version doesn’t come with a sachet of curry powder for the sauce. According to Dietmar Schulz, head of Volkswagen’s in-house meat department, the sausage and sauce already have plenty of curry flavor, making the extra seasoning unnecessary.
### The Financial Impact of Currywurst
While Volkswagen doesn’t disclose specific figures for its sausage sales in its annual reports, estimates suggest that the processed meat division generates impressive seven-figure revenues annually. This is a remarkable feat for a car manufacturer, showcasing how diversifying into food products can create additional revenue streams. The currywurst even has an official part number—199 398 500 A—further solidifying its place in Volkswagen’s legacy.
### A Cultural Icon
Currywurst isn’t just a product; it’s a piece of Volkswagen folklore. The company once attempted to replace it with a vegetarian alternative in one of its canteens, only to face an uproar from employees who were not ready to say goodbye to their beloved sausage. The phrase “No Volkswagen sausage? No way!” became a rallying cry, illustrating just how ingrained this dish is in the company culture.
### What’s Next for Volkswagen?
With the new microwave-ready currywurst hitting the shelves, Volkswagen is poised for even greater success in the food market. This innovative approach not only caters to the growing demand for convenient meals but also reinforces the brand’s connection to its roots. By blending automotive history with culinary tradition, Volkswagen is carving out a unique niche that could inspire other companies to explore similar avenues.
The big takeaway? Volkswagen’s foray into the food industry isn’t just about selling sausages—it’s about smartly leveraging their brand heritage. So, whether you’re a car enthusiast or a food lover, keep an eye on this delicious development. Who knows? You might just find yourself enjoying a taste of Volkswagen’s legacy in your next meal!