British electric motor maker Yasa is on the brink of a significant transformation, with plans to nearly double its production by 2026. This ambitious growth is fueled by partnerships with some of the most prestigious names in the automotive industry, including Lamborghini, Mercedes-AMG, and Ferrari. So, what’s driving this surge in demand, and how does Yasa plan to scale its operations?
### What Makes Yasa’s Technology Stand Out?
At the heart of Yasa’s innovation is its proprietary axial flux motor design known as the Yokeless and Segmented Armature (Yasa). This technology is a game-changer in the electric vehicle (EV) space, boasting a power density that is reportedly four times greater than traditional radial flux motors. To put it in layman’s terms, Yasa’s motors can deliver an impressive boost of around 150 horsepower in a compact package that’s not much larger than a stack of dinner plates. This efficiency is crucial for high-performance vehicles, where every ounce of weight and every inch of space counts.
Yasa’s motors have already made their mark in high-end models like the Ferrari SF90 Stradale and the Lamborghini Revuelto. However, the upcoming Lamborghini Temerario is expected to be a significant contributor to Yasa’s production increase, as it will utilize three of Yasa’s motors and is projected to be produced in large quantities. For context, Lamborghini produced over 20,000 units of its predecessor, the Huracán, during its decade-long run.
### How Are Major Brands Integrating Yasa Motors?
Yasa’s technology is not just a fleeting trend; it’s becoming integral to the design of some of the most sought-after performance cars. The upcoming Mercedes-AMG super-saloon, set to debut soon, will feature Yasa motors, marking the first application of this technology on the AMG.EA electric car platform. Each motor in this new design will produce 473 horsepower while weighing only 24 kilograms and occupying just five liters of space—half the size and weight of a Tesla Model 3’s motor.
This trend isn’t limited to just one model. Yasa motors are also slated for the new Mercedes-Benz CLA saloon and a forthcoming electric rival to the Porsche Cayenne, set to launch in 2027. As Yasa expands its footprint, the company is also revamping its production facilities in Oxfordshire to meet the rising demand from these luxury brands.
### What’s Next for Yasa?
Yasa’s journey from a University of Oxford PhD project to a key supplier for supercar manufacturers is nothing short of remarkable. The company’s founder, Tim Woolmer, shared insights into how Yasa’s motors have become indispensable for brands like Ferrari, which struggled to find a suitable supplier that could deliver the performance they needed in a compact form. With 75% of Ferraris produced last year featuring Yasa motors, it’s clear that the company has established itself as a critical player in the high-performance automotive sector.
Looking ahead, Yasa is not resting on its laurels. The company is developing a revolutionary in-wheel motor technology, which Woolmer believes could redefine the EV landscape. He likened the potential impact of in-wheel motors to the introduction of disc brakes in the automotive world. Woolmer predicts that in the coming decades, in-wheel motors could become standard in electric vehicles, although he acknowledges the challenges that lie ahead in achieving this vision.
### The Bigger Picture: What Does This Mean for the EV Market?
Yasa’s advancements are indicative of a broader shift in the automotive industry towards more efficient and powerful electric vehicles. As major manufacturers increasingly adopt Yasa’s technology, we can expect a new wave of performance-oriented EVs that not only meet but exceed the expectations of driving enthusiasts. This evolution is essential as the industry moves towards a more sustainable future, blending high performance with eco-friendly technology.
The big takeaway? Yasa’s rise isn’t just about producing motors; it’s about redefining what performance means in the electric vehicle space. As they continue to innovate and expand, the automotive landscape will likely see a thrilling blend of speed, efficiency, and sustainability. If you’re a car enthusiast or simply curious about the future of driving, keep an eye on Yasa—this is just the beginning.