If you’re not already obsessed with this powerhouse duo, you’re about to be. Huda Beauty — yes, the iconic brand founded by global beauty mogul Huda Kattan — has officially partnered with Miss Universe Palestine, Nadeen Ayoub, and honestly, it’s serving everything we’ve been craving: empowerment, representation, and unapologetic confidence.
At just 27, Nadeen isn’t your average pageant queen (though she’s absolutely stunning). She’s a wellness advocate, sustainability leader, and changemaker who’s set to represent Palestine at the 74th Miss Universe pageant this November in Bangkok — competing against over 130 contestants from around the globe. But what makes this collaboration so remarkable is how seamlessly Nadeen embodies everything Huda Beauty stands for: authenticity, fearless self-expression, and using beauty as a tool for empowerment and impact.
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Beyond the crown and the glam (which, let’s be honest, we live for), Nadeen is the founder of the Olive Green Academy and Sayidat Falasteen Foundation — two groundbreaking initiatives championing sustainability, education, and women’s empowerment. Her mission-driven work proves that beauty and activism can coexist, aligning perfectly with Huda Beauty’s philosophy that real beauty is about confidence, purpose, and courage.
This partnership also marks a bold moment for cultural representation
For decades, Palestinian women have been underrepresented in global media and fashion — but through this collaboration, Huda Beauty and Nadeen are reclaiming that narrative. Together, they’re sending a message of pride, resilience, and empowerment to women everywhere, especially those who’ve felt unseen or unheard.
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Since its launch in 2013, Huda Beauty has become a trailblazer in the global beauty industry — redefining standards, celebrating diversity, and making space for every skin tone, background, and story. By teaming up with Nadeen, Huda Kattan continues to push the boundaries of what inclusivity truly means — not as a marketing trend, but as a movement rooted in empathy, strength, and authenticity.
Together, Huda Beauty and Nadeen Ayoub are more than a collaboration — they’re a celebration of identity, courage, and purpose. They’re reminding the world that beauty isn’t just about the way you look; it’s about the stories you carry, the voices you amplify, and the change you create. This partnership isn’t just iconic — it’s history in the making.
With additional input by GVS US and Intl desk