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Lisa Firestone |

Studies are now showing what many of you may have suspected: We are living in an increasingly narcissistic society.

In a world where primetime television is dominated by a “reality” as false as the Kardashians’ lashes, and people sit across dinner tables checking in on Facebook rather than having face-to-face conversations, this may not come as a surprise.

Just as people select the most attractive photos of themselves to use as profile pictures, they tend to populate their news feeds with the most attractive bits of news about themselves.

Much has been written about the rise of narcissism amongst millennials, the generation born in the 1980s and 1990s, a generation controversially dubbed “Generation Me” by Professor Jean M. Twenge in 2007. In her most recent work, The Narcissistic Epidemic: Living in the Age of Entitlement, Twenge (with W. Keith Campbell) explains: “In data from 37,000 college students, narcissistic personality traits rose just as fast as obesity from the 1980s to the present.” The comparison to obesity suggests that narcissism is another epidemic in America.

Perhaps more troubling, a handful of new studies comparing traits and life goals of young people in high school and college today with those of Gen-Xers and baby boomers at the same age, show an increase in extrinsic values rather than intrinsic values. Millennials are more likely to value money, image and fame over the community, affiliation, and self-acceptance.

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So who’s to blame for this generational increase in narcissism?

While Facebook is certainly a platform for narcissists, it is a mistake to assume that Facebook alone has caused this spike in narcissism

Can we pin the tail on Mark Zuckerberg and the advent of Facebook? Over the last couple years, a plethora of research has been pouring in that makes connections between Facebook and narcissism. Studies are consistently finding that people who score higher on the Narcissistic Personality Inventory questionnaire tend to have more friends on Facebook, tag themselves more often in photos and update their statuses more frequently.

According to Laura Buffadi, a postdoctoral researcher at the Universidad de Dueto in Bilbao, Spain, “Narcissists use Facebook and other social networking sites because they believe others are interested in what they’re doing, and they want others to know what they are doing.”

In general, social media websites encourage self-promotion, as users generate all of the content. W. Keith Campbell explains that people often utilize Facebook “to look important, look special and to gain attention and status and self-esteem.” The trouble with this aspect of social networking is that nearly everyone presents an unrealistic portrait of themselves. Just as people select the most attractive photos of themselves to use as profile pictures, they tend to populate their news feeds with the most attractive bits of news about themselves.

Students who were more involved with Facebook were more likely to think other people’s lives were happier and better.

Of course, this is not always the case, but the unrealistically sunny picture that so many social networkers paint can have a negative psychological effect on their friends or followers. Recent studies of undergraduates across the country have shown that “students who were more involved with Facebook were more likely to think other people’s lives were happier and better.” These heavy Facebook users were also more likely to negatively compare themselves to others and feel worse about themselves.

While Facebook is certainly a platform for narcissists, it is a mistake to assume that Facebook alone has caused this spike in narcissism. As researcher Shawn Bergman pointed out, “There is a significant amount of psychological research that shows that one’s personality is fairly well-established by age 7,” given that Facebook’s policy doesn’t allow users to register until age 13 “the personality traits of typical users are fairly well ingrained by the time they get on a social network.”

The truth is the rise in narcissism among millennials may have less to do with our social networks online and more to do with our social networks at home. Throughout the last few decades, there has been an increase in parental coddling and the so-called “self-esteem” movement.

Parents and teachers trying to instill a healthy sense of self-esteem in children by praising them lavishly often do more harm than good. In fact, studies show that children offered compliments for a skill they have not mastered or talents that they do not have are left feeling emptier and more insecure. Only when children are praised for real accomplishments are they able to build actual self-esteem.

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Self-esteem vs. narcissism

Self-esteem differs from narcissism in that it represents an attitude built on accomplishments we’ve mastered, values we’ve adhered to, and care we’ve shown toward others. Narcissism, conversely, is often based on a fear of failure or weakness, a focus on one’s self, an unhealthy drive to be seen as the best, and a deep-seated insecurity and underlying feeling of inadequacy.

It is important to understand that narcissism stems from underlying feelings of inadequacy. Many children of the millennial generation were given form rather than substance, presents instead of presence, which leaves children feeling insecure. Empty praise causes children to feel entitled while lacking the true confidence necessary to feel good about themselves. Our society’s shift towards instant gratification appears to be having a negative effect on our kids.

This piece was published in Psychology Today.

Lisa Firestone, Ph.D., is a clinical psychologist, author, and the Director of Research and Education for the Glendon Association. She studies suicide and violence as well as couples and family relations. Firestone is the co-author (with Robert Firestone and Joyce Catlett) of Conquer Your Critical Inner Voice, Creating a Life of Meaning and Compassion, and Sex and Love in Intimate Relationships. Firestone speaks frequently at conferences including the APA, the International Association of Forensic Psychology, International Association for Suicide Prevention, the Department of Defense and many others. She has also appeared on more than 300 radio, TV, and print interviews including the BBC, CBC, NPR, the Los Angeles Times, Psychology Today, Men's Health and O Magazine.

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