Dongfeng Motor and Huawei’s jointly developed brand EPICLAND will officially launch its first model, the Epicland X9, on September 24, the company announced in pre-sale communications. The X9 is a three-row large SUV positioned as a “second-generation family flagship” and is being marketed with Huawei’s full-stack automotive technology across the range.
What the company has announced — verified specs and price
According to EPICLAND’s pre-sales material and supporting reporting:
- The Epicland X9 measures 5,301 mm long, 2,015 mm wide and 1,820 mm high with a 3,120 mm wheelbase. The third-row seat cushion measures 1,101 mm across. (EPICLAND pre-sales; Gasgoo reporting)
- Pre-sales opened on August 18 with three variants priced from 299,800 yuan to 379,800 yuan. EPICLAND cited 299,800 yuan as the entry pre-sale price; CNEV Post converted the low-end price to $44,400. (EPICLAND pre-sales; CNEV Post)
- Powertrain: the SUV uses an extended-range system with a 74-kWh battery pack, quoted as offering up to 465 km of battery-only range and more than 1,500 km of combined range. (EPICLAND pre-sales reporting)
- Driving and chassis: the X9 comes standard with Huawei’s Qiankun ADS 5 assisted-driving system on all variants and is equipped with Huawei’s next-generation dual-optical-path imaging-grade LiDAR plus three high-precision solid-state LiDAR units, per EPICLAND’s product description. The vehicle also uses the Qiankun Chitu platform, dual-chamber air suspension and rear-wheel steering of up to 14 degrees enabling a 5.3-meter turning radius. (EPICLAND pre-sales; CNEV Post)
- Interior and cockpit: the X9 features the HarmonySpace 6 cockpit, and Gasgoo notes a ten-screen suite with front-row dual 17.2-inch displays described as “Butterfly Wing” screens. (Gasgoo)
- Pre-orders: EPICLAND reported more than 16,000 orders within 12 hours of pre-sales opening and over 20,000 within 24 hours. (EPICLAND pre-sales reporting cited by CNEV Post)
Where the figures and claims come from — attribution and reconciling differences
Most numerical details above originate from EPICLAND’s own pre-sales announcements and Chinese automotive reporting. Gasgoo, which covered the X9’s Beijing Auto Show debut in May 2026, provides additional technical color—particularly on Huawei systems and higher-end hardware such as an “896-line lidar” and structural and safety design notes. CNEV Post supplied the specific pre-sale pricing range and the pre-order counts cited in EPICLAND’s marketing. Where two sources cover the same detail, this article attributes each claim to the reporting organization or EPICLAND’s pre-sale statements rather than presenting the figures as independently verified.
Why the X9 matters
Three reasons the X9 will attract attention beyond a routine model launch:
- Strategic partnership test case: EPICLAND is the first commercial product from the Dongfeng–Huawei joint effort described as “joint definition, joint development and joint operations.” Industry coverage frames the X9 as a litmus test for whether deep, full-chain tech–OEM collaboration can deliver a premium family SUV from a state-owned automaker. (Gasgoo)
- Huawei’s technology as a differentiator: the X9 ships Huawei’s Qiankun ADS 5 platform and multiple LiDAR units across all variants. Gasgoo reports this hardware and the HarmonySpace 6 cockpit as central to the vehicle’s positioning; earlier Huawei partnerships have used similar stacks, so the X9 represents Huawei’s tech being offered as a standard feature rather than optional high-tier equipment. (Gasgoo; CNEV Post)
- Market positioning and price tension: the X9’s pre-sale price band (299,800–379,800 yuan) — and Gasgoo’s separate estimate of an eventual market price around 500,000 yuan — show a tension between premium technical ambitions (all-aluminum chassis, advanced AD stack) and competitive pricing. How EPICLAND balances cost and margins will influence the model’s competitiveness against rivals such as Aito M9 and Li Auto’s Li L9. (CNEV Post; Gasgoo)
How the X9 stacks up to immediate rivals (evidence comparison)
Available evidence explicitly compares the X9 to two competitors: Aito M9 and Li Auto’s Li L9. That comparison in reporting is qualitative rather than a line-by-line spec fight. From the sources:
- Size: the X9’s 5,301 mm length and 3,120 mm wheelbase place it among the larger entries in the premium 3-row family SUV segment. (EPICLAND pre-sales; Gasgoo)
- Technology: the X9 emphasizes Huawei’s full-stack Qiankun solutions and multiple LiDARs as standard, whereas competing brands sometimes reserve the highest-grade sensors or software for upper trims. The reporting frames the X9’s standardization of Huawei tech as a market differentiator. (Gasgoo; CNEV Post)
- Price positioning: A direct price comparison is not provided in the evidence packet. The X9’s pre-sale entry price of 299,800 yuan should be read alongside Gasgoo’s market estimate near 500,000 yuan; this discrepancy reflects pre-sale incentives and the uncertain retail pricing EPICLAND will set at launch. (CNEV Post; Gasgoo)
Limitations, unanswered questions and what to watch at the launch
The sources leave several commercially relevant details unclear or unverified; these are reasonable points to check at or after the September 24 launch:
- Final retail pricing and trim breakdowns: pre-sale prices and a wider market estimate diverge; confirm official launch pricing and standard/optional equipment for each trim. (CNEV Post; Gasgoo)
- Production capacity and delivery timelines: EPICLAND stated priority production and delivery for early orders but has not published concrete production or monthly delivery targets. Verify projected monthly/annual output and confirmed delivery windows. (EPICLAND pre-sales reporting)
- Real-world assisted-driving capability and regulatory status: sources state Qiankun ADS 5 and multiple LiDARs are standard, but do not document the system’s functional domain (e.g., city navigation, highway pilot) under Chinese regulation or with published validation. Look for detailed capabilities, limitations, and certification statements at launch. (Gasgoo; CNEV Post)
- Warranty scope and service commitments: pre-sale promotions include lifetime warranties for vehicle, battery, motor and electronic control systems and a deposit/purchase credit structure. Confirm contractual terms and exclusions in the formal purchase agreement. (CNEV Post)
Practical checklist for buyers considering an X9 pre-order
- Confirm the final price and which features are standard versus optional on the specific trim you want.
- Ask for a delivery schedule tied to your order and what the priority production promise means in weeks or months.
- Obtain the full text of any lifetime-warranty offer and check transferability, coverage limits and exclusion clauses.
- Request detailed specifications and user documentation for Qiankun ADS 5, including operating scenarios and required driver responsibilities.
- Check local aftersales network and EPICLAND’s store locations; the brand says it will open 300+ experience centers across key cities. (CNEV Post; Gasgoo)
Context: Dongfeng’s strategy and Huawei’s role
Gasgoo frames EPICLAND as part of Dongfeng’s broader commercial strategy to move from scale to value, leveraging Huawei’s IPD and IPMS methods and full-stack tech. EPICLAND is positioned inside Dongfeng’s Yipai Technology group as the “Intelligent Premium Series” intended to fill a mid-to-high-end family vehicle slot. This launch will be watched as a proof point for the partnership model where Huawei provides core technology and R&D management while Dongfeng retains brand ownership. (Gasgoo)
At the launch on September 24, expect EPICLAND to clarify final pricing, production targets, detailed AD capability descriptions and formal warranty contract language. Those items will determine whether the X9’s pre-sale momentum translates into sustainable retail demand and delivery performance.
“The SUV opened for pre-sales on August 18, with 3 variants priced from 299,800 yuan ($44,400) to 379,800 yuan.”