Lingokids, a leading interactive app for preschoolers, has achieved a significant milestone by reaching over 78 million families worldwide. This accomplishment solidifies Lingokids’ position as the number one app in its category. The app’s success can be attributed to a series of strategic moves made by the company over the past year, including a complete revamp of its educational content, partnerships with tech giants like Apple and Amazon, and the introduction of music and podcasts for children.
Lingokids has distinguished itself by adopting a Playlearning approach, which puts children at the center of the learning experience. The app offers thousands of engaging and interactive activities across various subjects and skills, catering to the holistic development of young minds. From traditional subjects like science, technology, engineering, and math (STEM) to modern life skills such as emotional learning and citizenship, Lingokids covers a wide array of topics to ensure comprehensive learning.
One key factor contributing to Lingokids’ success is its redesigned curriculum, developed in collaboration with educators and Oxford University Press. This curriculum features over 1,000 carefully curated activities that adjust dynamically to a student’s learning curve. It encompasses both traditional skills like STEM and contemporary life skills to provide a well-rounded educational experience.
Lingokids has also prioritized inclusive learning by introducing special needs education categories within its app. The neurodiverse category caters to children with conditions such as Autism Spectrum Conditions, ADHD, Dyslexia, Dysgraphia, and Dyscalculia. By addressing the specific needs of these children, Lingokids ensures that its app is accessible to all learners.
In addition to these content-related updates, Lingokids has made strategic moves in terms of business partnerships. The company secured an exclusive partnership with Apple, becoming the only kids’ app to collaborate with the tech giant during WWDC23. This collaboration introduced a premium podcast feature, granting Lingokids premium members exclusive access to the full Lingokids podcast catalog. Lingokids also expanded its reach by launching on Amazon Fire Tablets, tapping into a massive audience of young users.
Recognizing the importance of healthy screen time, Lingokids has doubled down on audio content for children. The company has intensified its focus on platforms like YouTube and various podcast platforms, offering engaging original music and audio experiences. With a YouTube channel boasting four million subscribers and two billion views, Lingokids has proven its ability to create captivating content that parents and children love.
The origins of Lingokids can be traced back to CEO Cristobal Viedma’s desire to create educational games for his two-year-old niece. With a background in computer science and a passion for gaming, Viedma embarked on a journey to develop interactive and educational games that would engage children. Lingokids’ success has been organic, with the company gradually growing its team to 130 people. Viedma believes that Lingokids is on track to reach 100 million families and emphasizes the company’s profitability and conservative spending practices.
Looking ahead, Lingokids is exploring the potential of AI to enhance its operations, including localization and voiceovers. The company also plans to expand its offerings, creating more guided mini courses and exploring new avenues for growth. Despite its current achievements, Lingokids recognizes that there is still plenty of room to grow in the world and intends to continue its trajectory as a global leader in preschool education.
In conclusion, Lingokids’ interactive app for preschoolers has achieved tremendous success, reaching over 78 million families worldwide. Through its Playlearning approach, comprehensive curriculum, and strategic partnerships, Lingokids has established itself as the top app in its category. With its dedication to inclusive learning and continuous innovation, Lingokids is poised for even greater growth in the future.