Smart Venues: Enhancing Fan Experiences at the Indianapolis 500
NTT, the parent company of NTT Data, is revolutionizing the fan experience at the Indianapolis 500 and other events at the Indianapolis Motor Speedway. Leveraging advanced AI and predictive analytics, NTT Data captures and analyzes over eight billion racing data points through 140-plus sensors on each racecar. This data is then shared in near-real-time with fans both onsite and remotely, providing enhanced storytelling of key moments during the race. From head-to-head overtaking to race winner predictions, fans can now have a deeper understanding of the action unfolding on the track.
But it doesn’t stop there. NTT Data’s innovative use of racing data goes beyond just enhancing the fan experience. Their NTT Smart Venue technology improves safety, security, and efficiency for the 300,000-plus fans in attendance at the Indianapolis Motor Speedway. AI-enabled optical detection technologies enhance security measures while also providing real-time and future prediction wait times at event gates and concessions. This enables fans to move through the venue as safely and efficiently as possible.
The integration of NTT Data’s technology doesn’t end at the racetrack. Fans can also stay connected with the NTT IndyCar Series through the IndyCar App Powered by NTT Data. With real-time, AI-driven insights and advanced analytics, the app provides fans with live scoring, viewing of drivers in action through in-car cameras, and the latest developments in the world of IndyCar racing. The app historically engages over 70,000 users on race days, showcasing its popularity among fans.
What sets NTT Data apart is their commitment to pushing the boundaries of technology. They are not only using their advancements in racing data to improve motorsports but also exploring other applications like medical surgery training, coaching, and fan experiences in sports. By blending physical sensations with digital innovation, they are able to recreate the movements and sensations of professional drivers. This technology has the potential to revolutionize employee training across multiple industries and enable AI-robots to perform tasks with the same precision as humans.
NTT’s investment of over $3.6 billion each year in research and development highlights their dedication to uncovering innovations that have a commercial impact for their customers. By partnering with IndyCar, NTT Data is able to test and refine their offerings in intense real-time settings, leading to meaningful improvements in operations at the Indianapolis Motor Speedway.
In conclusion, NTT Data’s use of racing data and advanced AI technologies is transforming the fan experience at the Indianapolis 500. Through their NTT Smart Venue technology and the IndyCar App powered by NTT Data, fans can have a deeper and more immersive connection to the sport they love. Furthermore, NTT’s commitment to pushing the boundaries of technology has the potential to revolutionize industries beyond motorsports, making them a leader in the field of AI innovation.