Introduction:
Joanna Strober, the founder of Midi Health, was inspired to create a telehealth platform for women in midlife after experiencing the difficulties of finding proper care during perimenopause. Recognizing that perimenopause and menopause are often overlooked and that there is a lack of trained providers, Strober sought to address this gap in healthcare services. However, it was the changes in telehealth regulations during the pandemic that allowed Midi Health to finally launch its platform, providing convenient access to care for women.
The Shift in Telehealth Regulations:
Strober credits the U.S. government’s changes in telehealth regulations for enabling the launch of Midi Health. These changes allowed people to access care remotely, which was crucial for a platform like Midi that aimed to bring care directly to women. By eliminating the need for in-person visits, Midi Health could provide a solution to the longstanding problem of limited access to perimenopause and menopause treatments.
Building Long-Term Relationships:
Unlike many other digital health companies, Midi Health focuses on building long-term relationships between women and their healthcare providers. Strober believes that this approach sets Midi apart and contributes to its continued growth and success. By prioritizing personalized care and making women feel seen, Midi Health aims to establish itself as a trusted brand in women’s healthcare. Strober emphasizes the importance of providing exceptional care to ensure that women return to Midi Health for their ongoing needs.
The Funding Landscape for Digital Health Startups:
While VC interest in digital health startups has declined, Midi Health has managed to secure significant funding. The company recently raised $60 million in a Series B round led by Emerson Collective, Google Ventures, SteelSky Ventures, and Muse Capital, among others. This brings their total funding to $99 million. Despite the overall decrease in funding for digital health startups globally, Midi’s ability to maintain investor interest can be attributed to its focus on building lasting relationships with customers and its commitment to providing expert care for women.
Expanding Care for Women:
With the latest funding round, Midi Health plans to expand its services to address additional health needs during perimenopause and menopause. This includes areas such as sexual wellness, hair and skin care, and access to testosterone. Strober emphasizes that perimenopause and menopause are significant markets, and Midi Health aims to understand and meet the specific health concerns of women during this stage of life.
In Conclusion:
Joanna Strober’s personal experience with perimenopause led her to create Midi Health, a telehealth platform focused on addressing the unique needs of women in midlife. By leveraging the changes in telehealth regulations, Midi Health provides convenient access to care for women who have historically struggled to find proper treatment. Through its emphasis on building long-term relationships and delivering expert care, Midi Health has been able to secure significant funding and continues to grow. With plans to expand into various areas of perimenopause and menopause care, Midi Health remains committed to meeting the evolving health needs of women during this stage of life.