SciPlay, the social games division of Light & Wonder, Inc., has recently entered into a multiyear sponsorship deal with Major League Soccer’s Austin FC. This partnership marks Austin FC’s first collaboration with a video game company and presents an exciting opportunity for SciPlay to showcase its brand to the gaming industry’s top leaders.
As part of the sponsorship agreement, SciPlay has acquired naming rights to three major areas within Austin FC’s Q2 Stadium. The SciPlay Sports Bar, located in the venue’s north building, will provide fans with a unique experience during matches. Additionally, the SciPlay Gate and SciPlay North Parking Lot will bear the company’s name, further increasing its visibility.
Austin FC President Andy Loughnane expressed his excitement about the collaboration, stating, “We look forward to collaborating with SciPlay on a number of unique and innovative activations. It will be terrific to work alongside another brand and employer that calls Austin home.” This partnership not only aligns with Austin FC’s vibrant spirit but also strengthens SciPlay’s presence within the city.
SciPlay, known for its portfolio of casino games, is no stranger to success. The developer’s revenue has seen a 12% year-on-year growth, showcasing its ability to thrive in the competitive gaming industry. Furthermore, SciPlay recently received two prestigious EKG Slot Awards for Best Social Game (Jackpot Party) and Best Social Gaming Operator.
While this is the first gaming partnership for Austin FC, other MLS teams have previously joined forces with video game companies. Microsoft and Xbox served as the Seattle Sounders’ jersey partner from 2009 to 2018, highlighting the industry’s increasing interest in aligning with professional soccer clubs.
In addition to the SciPlay sponsorship, Austin FC is actively engaging with gamers through other avenues. The team participates in the eMLS and EA Sports FC Pro Open, further solidifying their commitment to the gaming community.
The SciPlay and Austin FC partnership represents a significant milestone for both parties. SciPlay’s CEO, Josh Wilson, believes that this collaboration will be a game-changer, emphasizing the shared passion for success and strong connections to the vibrant city of Austin.
As the gaming industry continues to evolve, partnerships such as this one demonstrate the increasing overlap between gaming and professional sports. The collaboration between SciPlay and Austin FC not only provides an exciting opportunity for fan engagement but also highlights the growing influence of video game companies in the realm of sports sponsorship.
With this sponsorship deal, SciPlay has positioned itself as a prominent brand within the gaming industry. As fans eagerly await the upcoming matches at Q2 Stadium, they can expect to see the SciPlay name prominently displayed throughout the venue, further solidifying the company’s presence in the gaming community.
As GamesBeat continues to cover the game industry, they strive to showcase how news and partnerships like these impact both decision-makers in game studios and passionate fans alike. By informing and engaging with their audience through articles, podcasts, and videos, GamesBeat helps readers understand and appreciate the ever-changing landscape of the gaming industry.