The electric G Wagen, known as the 2025 Mercedes-Benz G 580 with EQ Technology, is a vehicle that prioritizes its off-road capability and iconic shape, according to Mercedes-AMG CEO Michael Scheibe. Despite being an electric vehicle, the G Wagon maintains its distinctive appearance and features minor changes for improved aerodynamics. These include an illuminated grille frame, a taller hoodline, slightly altered A-pillar trim, a small roof spoiler, and air curtains on the rear fender flares.
Scheibe emphasizes that the G-Class must not compromise its four-wheeling ability, even if there are electric vehicles that offer faster acceleration or quicker charging times. With a curb weight of 7,716 pounds, the G-Class approaches the weight limit for vehicles that can be driven with a standard passenger car driver’s license in Europe. To ensure its durability off-road, Mercedes has added a carbon fiber composite underbelly plate to protect the battery pack from rocks.
The G-Class is targeted at a wide range of customers. It is used by German carpenters as work trucks and is also popular among lifestyle buyers. Mercedes chose to launch the electric G in the Hills of Beverly, which is known for its affluent residents, indicating that the car is aimed at luxury-minded buyers. Mercedes expects that most electric G Wagons will be the second or third car in a household, so maximum range is not as crucial for these owners.
In terms of charging infrastructure, Mercedes recognizes that existing networks are not expanding rapidly enough to meet customer demand. The company plans to invest in Mercedes-run or Mercedes-partnered charging networks in the U.S., China, and Europe. This move ensures that customers will have access to convenient charging stations, even on popular routes such as those between major German cities and Austria, which is a popular skiing destination.
The G 580 with EQ Technology was unveiled in a star-studded event, featuring a mini-concert by Travis Scott. Mercedes believes that the star power associated with the G-Class will attract influential buyers. The G-Class is manufactured in Graz, Austria by Magna Steyr, a company known for its hand-built process. This allows for customization and flexibility in production, which is advantageous as the electric vehicle market evolves.
Overall, the electric G Wagen is a vehicle that stays true to its roots while incorporating electric technology. Mercedes understands its target audience and aims to provide an unmatched driving experience for luxury-minded buyers who prioritize both performance and off-road capability. With a focus on expanding charging infrastructure and maintaining exclusivity through limited supply, Mercedes is positioning itself as a leader in the luxury electric SUV market.