Senator (retd) Javed Jabbar

Javed Jabbar is a former Senator and Information Minister of Pakistan. He is an author and has written a number of books on Pakistan. He has worked on a number of films and wrote and produced the award-winning Ramchand Pakistani in 2008. He has been part of the advertising and communications sector for many years.

Building Pakistan’s Brand Power

Consideration of Pakistan as a brand opens up myriad avenues for reflection and options for action. To begin with, Pakistan is a remarkable country...