There are a lot of factors that contribute to the success of your business, and one of these is brand recognition. For you to make your brand easily recognizable by your target audience, your company needs to incorporate different methods and use various resources in your brand recognition efforts.
Commercial signage has long been touted as one of the best brand recognition tools. In fact, the importance of having business signs go far beyond what the company is all about. They also help generate sales for your business.
What is Brand Recognition?
For a start, you need to know and understand better what is brand recognition, and how having business signage is useful in improving brand recognition.
Brand recognition is the way your target market identify the characteristics and quality of your brand or business. One of the indicators you’re doing great with your brand recognition is when your target audience remembers your business aside from its name.
Now, business signs are beneficial for your brand recognition because they create visuals and help deliver your business message to your target audience.
What Makes a Quality Business Signage?
Different components go into creating quality business signage. If you can manage to put together these various components, the more you can create a positive impression on anyone who sees it.
It’s crucial to make sure that the color of your business signage should be in harmony with your company colors. In this way, you establish consistency in your brand recognition strategy. Color is an essential aspect of brand recognition because it gives personality to your brand.
For instance, some colors are ideal for brands that tend towards a masculine personality, and there are also ones that associate better with a feminine character. The product or service is also a big factor in choosing colors for your business signage. Take, for instance, the color green which is typically tied with outdoor products and services and environmentalism.
Font and Size
Since the purpose of business signs is to help your business or brand easily recognizable, you should make sure that you consider its readability. Readability is essential for any commercial signage, whether you’re going to place it outside your office or indoors. So, you should consider the font and size of your business signs for that purpose.
You can find a lot of print options available today, such as channel letters or large format printing among others. The font and size that you’ll choose should depend on the purpose and the style of sign you want to be made. These factors are crucial to consider because they help strengthen your brand recognition.
The styles of your business signage are something that you should put into consideration as well. Of course, you need to see to it that your brand is consistent with its elements but not to the point of making it boring. You can have a variety through the styles of your business signage by developing ones according to your business needs.
Nowadays, you can have custom business signage created for both the interior and exterior of your business establishment or office. Custom business signage includes the use of flat signs, pylon signs, stand signs, light boxes, and channel letters.
By incorporating a variety of styles into your business signage, you can help strengthen your brand recognition efforts. There are also other custom signage ideas that can contribute to that purpose. You just need to do your research.
The materials that you’re going to use for your commercial signage are also essential to consider. The materials that your business signage are made speak a lot about your proper discretion and insistence on quality.
For instance, one of the most sought-after forms of commercial signage today is the ones with printing on rigid materials. And, for sure, the advanced technology that we have now provides you with a lot of options for materials, such as aluminum, acrylic, coroplast, wood, PVC, falcon board, colored correx sheets, etc. Each of these materials has its advantages, but you only need to make sure that it goes well with the requirements of the commercial signage that you want to have.
It’s crucial that you choose a quality material for your commercial signage. A quality material means that it’s going to last for a long time, thus saving you money in the future. It’s also crucial to be insistent on quality because your business signage is the visual representation of your business.
Your commercial signage should be convenient to read. It’s a two-way advantage because convenience serves not only your target audience but also your business. You should also consider incorporating signs for people with handicapped.
Being consistent with your brand recognition efforts is essential. If you’re going to take your outdoor signage to the next level, you might as well do it with your indoor signage. Consistency can also be seen in the color, style, graphics, and type of material you’ll use for your commercial signage.
Business signage is an essential tool to build strong brand recognition. That’s why you should know and understand how to use business signage to that end. For instance, you need to know what color, style, font, graphics, and type of materials you’ll use for your business signage.