In Egypt, sales of Coke have cratered this year, while local brand V7 exported three times as many bottles of its own cola in the Middle East and the wider region than last year.
This expenditure comes when the federal government is racing and gasping to meet the strict demands of the International Monetary Fund (IMF) for the next tranche of loans, with citizens being hampered by increased taxes and increased prices of utilities.
Apart from other players, Babar Azam, one of the celebrated batters from Pakistan is the target of sharp criticism from cricket fans in Pakistan due to his dismal performances.