According to The Hollywood Reporter, there have been alleged disputes during post-production, and fans have noticed a lack of joint appearances by Baldoni and Lively during the promotional tour.
The disgruntled netizens questioned the rationale of running an expensive ad at Times Square when internet service and speed disruptions have been reported nationwide in the past few days.
The community of Swift fans, who have flocked to stadiums around the world to see the 3 1/2-hour shows on her Eras Tour and sing along with songs they know by heart, have been shaken in recent days.
The 31-year-old doctor was found dead on Friday. Police said she had been raped and murdered and a police volunteer was subsequently arrested in connection with the crime.