Dubai ruler, Sheikh Rashid bin Mohammad, has joined the social media platform, TikTok. He is also the Vice President of Dubai. Sheikh announced his joining of TikTok on Twitter on Saturday.
“I officially joined TikTok, the fastest growing platform with more than 800 million users. We want to be where people are. We want to create positive Arabic content and we want to listen to young people and share our stories with them,” Sheikh Mohammed wrote on Twitter, announcing the news to his fans and followers.
According to Arab media outlets, Sheikh Mohammad will share a short clip of his 50-years long journey in public service. The videos will provide insight into the “providing insights in leadership and management to inspire youth to create positive change in society”, the WAM news agency added.
His handle on the application is @hhshkmohd and he has already shared the first video. The video has garnered more than 93,000 likes since its launch on Saturday.
Dubai ruler is among the world’s most-followed leaders on Twitter and other social media platforms. He has nearly 10.4 million followers on Twitter, 5.4 million on Instagram, 3.8 million on Facebook, and 2.4 million on LinkedIn.
تعازينا لأهلنا في لبنان الحبيبة .. اللهم ارحم من انتقلوا إليك .. اللهم الطف بأهلها ..
اللهم ألهم شعب لبنان الصبر والسلوان .. pic.twitter.com/ZXVqUIXMUk
— HH Sheikh Mohammed (@HHShkMohd) August 4, 2020
The Chinese-media application is the fastest-growing application in the region. The report says the Dubai ruler wants to connect with the youth. A report published in 2020 claims that engagement on the platform by Sheikh Mohammad has been among the top most popular in the United Arab Emirates. His tweet offering condolence with the people of Lebanon following the Beirut explosion on August 4th, 2020.
The move marks another step towards the modernization of the UAE. Last month, UAE announced a major overhaul of the country’s Islamic personal laws, allowing unmarried couples to cohabitate, loosening alcohol restrictions, and criminalizing honor killings.
The broadening of personal freedoms reflects the changing profile of a country that has sought to bill itself as a westernized destination for tourists, fortune-seekers, and businesses despite its Islamic legal code that has previously triggered court cases against foreigners and outrage in their home countries.