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Embracing market trends: JS Bank explores innovative communication


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In the modern world, a strong brand creates a positive association between consumers and business, product or service. Branding is important because it helps the public remember a company and its products and feel good about using them. The elements used to create a brand can include name, logo, tagline, color, music or jingle, and the message or feelings that the company wishes to associate with itself. Developing a brand for a product or service allows a company to differentiate an offering from other similar products in the same category and to position the product or service relative to the current market.

For brand-making advertising is a necessity as it helps a brand enter public memory. Advertising is important for companies trying to direct consumer behavior because it is a controlled and measurable method for mass selling and communications.

JS Bank, one of the fastest growing financial institutions of Pakistan has entered into a partnership with IAL Saatchi & Saatchi, the country’s top advertising agency. The agreement was signed between Kamran Jafar – Deputy CEO, JS Bank, and Nida Haider – Managing Partner, IAL Saatchi & Saatchi.

JS Bank has received the prestigious award for Best Environmental and Social Governance Bank at the Pakistan Banking Awards 2017. The Bank is part of JS Group, one of Pakistan’s most diversified and progressive financial services group.

The agreement between JS Bank and IAL is designed to help introduce innovative promotional campaigns and initiatives in line with rapidly changing market trends. Through this collaboration, JS Bank will work with IAL Saatchi & Saatchi to embrace new developments in global advertising by focusing on strategic planning, ideation, performance measurement, and commercial growth & profitability.

Speaking at the occasion, Kamran Jafar stated, “It is an interesting time in Pakistan’s financial industry and top of mind presence amongst customers is vital for success. It’s important to understand that communication channels and rules of the game have evolved, and we are confident IAL Saatchi & Saatchi is the most capable partner for us to help deepen our brand’s engagement with audiences of today and tomorrow. This partnership reflects our commitment to leverage advertising, PR and digital channels for best business outcomes.”

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Looking forward to a successful collaboration, Nida Haider said, “We are excited with this initiative as we believe in the growth story of JS Bank, and we know we can help make JS Bank the top banking choice for the people of Pakistan. IAL Saatchi & Saatchi has a history of working with the largest brands in the country, and our partnership with JS Bank will be a tremendous opportunity for us to showcase our creativity & depth of strategy for their success.”

JS Bank is known for its innovative products that cater to the needs of its diverse customers and the Bank’s drive for innovation resonates with IAL Saatchi & Saatchi’s reputation for creativity & ingenuity. This combination of innovation and creativity make this a promising partnership for clients and audiences of the bank and the agency.

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JS Bank is one of the fastest growing banks in Pakistan, with 345 branches in 172 cities. The Bank also has an international presence and is a leading player in the digital banking space. JS Bank has received the prestigious award for Best Environmental and Social Governance Bank at the Pakistan Banking Awards 2017. The Bank is part of JS Group, one of Pakistan’s most diversified and progressive financial services group. IAL Saatchi & Saatchi is an advertising agency that has been operating since 1966.

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