Facebook to pay its users $600 for market research

Facebook has introduced a new lucrative application to pay users to take part in market research. Perhaps, a smart and cost-effective method to capture the attention of several users for market research, who, otherwise, skipped evaded the market research surveys.

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Facebook will pay $600 to users sharing opinions on its new application Viewpoint that will be introduced to facilitate its market research purpose.

The ‘Viewpoint’ will give back users a voluntarily control to participate in market research, surveys and different program; Facebook announced to pay $600 a year to entice the Facebook users to avail the application.

The purpose of the application is to collect information directly from the users to improve the performance of its products like Facebook, Whatsapp, Instagram, Oculus, Portal, and others.

“Today, we’re introducing Facebook Viewpoints, a new market research app that rewards people for participating in surveys, tasks, and research. We believe the best way to make products better is to get insights directly from people who use them. We’ll use these insights to improve products like Facebook, Instagram, WhatsApp, Portal and Oculus, and to benefit the broader community,” Erez Naveh, Facebook’s Product Manager said in the company’s blog post.

Read more: Facebook’s Technology Getting Better at Spying on Unwanted Content

The participant will be made payment through Paypal after scoring a set number of points in the program. The users will also be asked to carry out various tasks to acquire feedback to improve the product or service. For instance, users will be asked to use the product and assist the company’s artificial intelligence technology.

“Such as by recording the pronunciation of names to improve voice recognition or labeling images to improve image recognition,” stated the company.

“We want to better understand how using social media like Facebook can affect people’s well-being, so we’re launching the Wellness Survey,”

Once the user joins the application, he will be asked to join various programs. It will tell the user what information will be collected and how the information will be used. Before undertaking the survey the application will mention how many points a user will get for completing the task and how many points are required for a PayPal payment.

The first survey of the application will be introduced regarding the well-being of social media users.

Read more: Facebook says it is sorry for being racist

“We want to better understand how using social media like Facebook can affect people’s well-being, so we’re launching the Wellness Survey,” said Naveh in a blog post, adding that the information will be used to improvise the product to limit the negative impact.

The basic information like name, gender, email address, country of residence will be collected during the account setup process. The application can be used by anyone 18 or above.

Viewpoint is currently available to people in the USA with a social media account but Facebook plans to expand the application to other countries in the future.

The social media giant had been under fire for using the personal information of the users without the permission of the users hence to address the concerns, it has introduced the application with a monetary reward for users.


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