What is CMMS?
Computerized Maintenance Management System (CMMS) is a software package that maintains a database of information regarding an organization’s maintenance operations.
Information such as this assists maintenance workers to do their jobs more efficiently and effectively, for example, it helps in determining which machine requires maintenance and it helps the workers find the room in which the spare parts are stored and it helps the management make informed decisions like calculating the cost of repairing a broken machine vs the machine maintenance cost. Managing work gets easier when you have online work schedule maker in place.
In certain circumstances, CMMS data can be used to verify regulatory compliance.
In short, for the smooth and effective functioning of an organization, it is necessary to analyze the occurrences in that organization in order to keep track of the progress made by them and to do it manually is mentally taxing and requires a lot of time, but with the help of CMMS, record keeping, tracking of assigned and completed tasks happens effectively and reduces the cost of doing it.
And for this exact reason, various organizations are inculcating CMMS to help them maintain better control and help them with the efficient and effective running of the organization.
A CMMS is not limited to manufacturing but it also expands to utilities, facilities, sports arena, hospitals, etc.
Here is a list of some of the components of CMMS
- Equipment data management
- Predictive management
- Preventive management
- Work order system
- Asset tracking
- Inventory control
- Vendor management
Any organization that performs maintenance of equipment, property or assets. There are industry-specific CMMS software as well as non-industry specific CMMS software, but nonetheless they can produce status reports and give reports of maintenance activities.
Like any other software, the more sophisticated the software is, the more extensive analysis features you get.
CMMS software can either be cloud-based or on-premise based where the organization buying the software hosts the application on its own server.
CMMS is used by various industries some of them are:
- Food and manufacturing
- Utility companies
- National and State parks
What are the Benefits of CMMS?
Quite some of the features and benefits vary according to the needs of an organization, but there are some universal benefits and features that are shared by every organization which implements this system.
- Planning and scheduling of preventive maintenance:
The scheduling of maintenance and inspections is automated by the computerized maintenance management software. This prevents the occurrences of expensive maintenance problems.
- Eliminates paperwork:
The need for paper is eliminated because the maintenance software can be set up t capture data and information automatically and the captured information can be viewed through any mobile device or computers.
- Increases safety:CMMS helps the organizations in checking and maintaining the equipments and helping them meet their safety standards.
- Ensure compliance with the regulatory standards:
Generally, all maintenance management software systems often must comply with national and international standards and all maintenance managers have to face periodic audits and inspections.
What does CMMS have to do with SaaS?
Software as a service or as also known as SaaS is a method of delivering software that allows data to be accessed from any device with an internet connection and SaaS is an ideal system for a Computerized Maintenance Management System (CMMS). There are numerous reasons for it some of which are low cost, accessibility, and data security.
As SaaS marketing strategies and companies, all revolve around the ever-growing of technological advancements, a CMMS system helps in maintaining the functionality of the organization.
How is SaaS better for CMMS?
When compared to the CMMS that is hosted through a locally maintained server, SaaS fares better with the SaaS systems, here’s why:
- Devices that connect to the internet via CMMS will suffice. This eliminates the need for servers and back-up equipment.
- When the need for infrastructure is eliminated, customers can go ahead and implement their CMMS without the hassle of setting servers and syncing them.
- Your data is always secure and accessible regardless of what happens to your computer. This is because of SaaS organization investment in security, the data gets stored on a protected server.
- The software is updated on a regular basis without creating any problems for the user so the best product is available for use at any given point of time.
- As the company changes and expands they can rapidly expand their software too without having to invest in any additional hardware.
- All data and work orders can be accessed and updated via mobile phones.
What are some SaaS Marketing Strategies that can be used to Market CMMS?
For SAAS companies the marketing strategies can be a little different since these kinds of companies do not sell physical goods. Moreover, in the market where the competition is really intense it can become challenging to reach potential customers. Strategies for technology marketing can be different according to the specificities of the product or the company.
SaaS marketing is typically used to market SaaS products but the same strategies can be implemented to market CMMS, here are some of the strategies that can be put in use:
Every business across the world is using content marketing to gain brand awareness, attract customers and generate leads. The main advantage is that the returns are high and unlike PPC, content continues to drive leads.
Nothing beats testing your product, it helps the target audience have experience with your product which in turn helps them in making informed decisions about your product.
Several SaaS companies get together to run a co-marketing campaign with other organizations that complement their product offering or with any organization that shares the same vision.