Meta Description: Collaboration doesn’t have to stop at the individual level. Even businesses can collaborate to realize unique profits for both parties. Read to know more.
When we think of collaboration in the context of a business, we tend to think of individuals working together to achieve a defined and common business purpose. But what if you flip this definition on its head, and start collaborating with other businesses to boost your own? Is it possible? And, more importantly, is it viable? The short answer is: Yes, a collaboration between businesses is viable. In fact, it’s a powerful tool for small business owners, regardless of the industry you’re in or the type of business you have. Here’s why.
Collaboration is Inspirational
We’re all used to the day-to-day routines that have become a part of our lives. Over time, we get comfortable with these routines. Students get comfortable with spending their classes the same way, employees get comfortable in the same positions, and business owners get comfortable with the same operations, tools, and outcomes. After all, why change something that’s not broken right?
For a business owner, that’s not true. You need to find inspiration to improve the way you run your business. Though you can read blogs, magazines, and books for your dose of inspiration, collaborating with other businesses will give you much more practical and actionable ways to improve your business. It’ll also help you get out of your own head to get a fresh perspective, fire up your creativity, use information better, and use it more effectively. So, communicate, share, and discuss with your collaborating partner to find inspiration.
Collaboration is Educational
Starting and running a business, whether big or small, is challenging. It requires creativity, expertise, and a unique set of skills to take a business on the road. As a small business owner, you know this. But is it so hard to deduce that other business owners have something valuable you can learn from them?
Collaborating with other businesses creates a massive opportunity for learning. In fact, interacting with anyone outside your immediate circle is almost guaranteed to teach you something valuable. Many businesses are run by two professionals who bring two different strengths, skill sets, and perspectives to the table. So when two business owners collaborate, a very dynamic learning opportunity is created.
Collaboration Grows Your Network
One of the aspects of growing your business is making connections and forming alliances. This is why connection-oriented platforms like LinkedIn are thriving today. So while you can connect with like-minded people using such platforms or wait for connections to come your way organically, you need to be proactive if you wish to speed the process and reap its benefits sooner.
The best way to do this is by collaborating with another business. Not only are you connecting with the other owner, but you’re also getting in touch with new executives and employees. Successful entrepreneurs have a common interest in meeting new people and making a growing a list of colleagues and contacts.
Collaboration is Profitable
When you collaborate with a complementary business, you can easily find ways to double your budget while reducing costs. This is possible when sharing development and marketing expenses is part of the terms. Other than expenses, you can split intellectual contribution and hands-on work. You can even share physical capital like facilities, resources, equipment, and raw materials if they’re compatible.
Whether you’re getting a bigger share of pie or not, if you’re getting a bigger bang for your buck than you would be if using only your own resources, then the collaboration is already profitable for your business. Do not look to make profits as big as a lottery in India, because of the benefits of collaboration span beyond money. All you need to make sure is that all parties involved are equally invested in making the collaboration a success.
Collaboration Gives Solution
It’s hard to deny that “Two heads are better than one”. Whenever you face a problem in your business, your first instinct is to approach a partner, mentor, or some other trusted resource. When you’re collaborating with another business, you may find a new way to solve your problems and discover new problems you didn’t even know you had.
The harder the problem is you’re facing, the more valuable having a collaborator will become. And considering that other business owners have unique perspectives and skillsets, you might simply transcend what you originally set out to accomplish.