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Wednesday, January 25, 2023

Jhanvi Kapoor’s film “Roohi Afza” nearly infringed a copyright

The upcoming Jhanvi Kapoor and Raj Kumar Rao starrer film has underwent a sudden name-change. Previously named "Rooh Afza", which is also a traditional rose-elixir drink and century-old product of Hamdard Laboratories (Waqf), the title has been renamed as "Roohi Afza" to avoid a possible lawsuit for using an existing brand name for the film.

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News Desk |

Jhanvi Kapoor and Rajkumar Rao’s starrer, “Rooh Afza” has been renamed to “Roohi Afza” in a bid to avoid possible copyright infringement. Rooh Afza is a widely consumed traditional drink amongst various communities across South Asia and hence, the name change hints at avoiding possible complications for using a 110-year-old brand name for the upcoming film.

The former title “Rooh Afza” was confirmed earlier this year in March when the film was announced. Rajkumar Rao had also tweeted the film poster of the Jhanvi starrer with the hashtag #RoohAfza following the announcement of the film:

However, social media users were quick at pointing out the change in name of the film title with an additional letter “i” at the end of “Rooh” in Jhanvi Kapoor’s Instagram post about the film shoot:


Roohi Afza, an Indian, Hindi-language horror-comedy is a Hardik Mehta’s debut film with both young actors as leading characters. Jhanvi Kapoor is reportedly playing a dual-role, “Roohi” and “Afza” in the film that revolves around a ghost out on a possession-hunt for brides on their wedding night.

The film shooting has reportedly begun in Uttar Pradesh, India and is expected to release in 2020.

Read more: Sri Devi’s daughter’s debut film by Karan Johar

Rooh Afza – the Original Red Drink

Rooh Afza (Soul Enhancer in Urdu), is a product of the infamous Hamdard Laboratories (Waqf), that is known for manufacturing traditional herbal medicines and products using updated machinery and techniques. The traditional drink also referred to as “The Original Red Drink” is known for its refreshing and thirst-quenching qualities in predominantly South Asian households.

Made up of herbal extracts, the drink is consumed widely in Pakistan and India especially in summers and the Holy month of Ramadan. A large bottle filled with a deep red color and syrup-like consistency is known for its versatility. As a drink it is mixed in water, and is also a strong favorite mixed in milk, fresh lime or yoghurt.

In addition to drinking, it has a plethora of other uses, such as being the vital ingredient in home-made ice creams, sorbets, slush, smoothies, sundaes and many other sweet and savory dishes. Known for its universal outreach, it was named among the top hundred brands of the world in 2007 by a renowned US magazine, ‘Saveour’, calling Rooh Afza a “heavenly elixir”.

In addition to international recognition, it is the recipient of the Best Export Trophy for 22 consecutive years from the Federation of Pakistan Chamber of Commerce and Industry (FPCCI). In addition, it has also won the Consumers’ Choice Award for 10 consecutive years from the Consumer Association of Pakistan (CAP) since 2005, as well as the Brands of the Year Award, running since 2006, and the Brands Icon of Pakistan Award in 2008 and 2010.