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Saturday, April 13, 2024

Mohsin Naveed Ranjha breaks ground as London’s first Pakistani couturier

Mohsin, the visionary behind the eponymous fashion label, has captivated audiences both in Pakistan and abroad with his enchanting designs.

Mohsin Naveed Ranjha, the visionary behind the eponymous fashion label, has captivated audiences both in Pakistan and abroad with his enchanting designs. Now, he is set to make waves in the heart of London’s luxury fashion district, marking a significant milestone for Pakistani fashion on the global stage.

New Chapter in London

On March 8, Mohsin Naveed Ranjha will unveil his standalone design studio in London, situated in the prestigious luxury district opposite Regent Street. This move not only establishes him as a pioneer among Pakistani designers but also signifies a bold step towards elevating the country’s fashion industry internationally.

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Pride and Ambition

Expressing his pride, Ranjha remarks, “Showcasing the essence of Pakistan through fashion, right in the heart of one of the world’s most revered fashion capitals, is truly exhilarating.” This sentiment reflects the designer’s commitment to representing his heritage while embracing global trends and standards. With high aspirations for the MNR brand, Ranjha’s debut in London symbolizes a significant stride towards realizing these ambitions.

Global Recognition

Ranjha’s designs have garnered attention from a diverse array of international celebrities, including Tan France, Ranveer Singh, Sara Ali Khan, and Jhanvi Kapoor. This celebrity following highlights the universal appeal of his creations, which seamlessly blend traditional Pakistani aesthetics with contemporary flair.

Strategic Partnerships

Behind the scenes, Ranjha’s creative vision is supported by Managing Director Abubakar Naveed Ranjha and powered by Pakistan’s leading digital ecosystem powerhouse, Cresset Tech. This strategic partnership ensures that the MNR brand remains at the forefront of innovation and digital integration, catering to the evolving needs of modern consumers.

Diverse Offerings

The London studio will showcase a range of offerings, including regular ready-to-wear collections, luxury capsule collections, and bespoke bridal services, catering to both menswear and womenswear. This diverse range reflects Ranjha’s commitment to inclusivity and his ability to cater to a broad clientele with varying tastes and preferences.

Global Presence

While the flagship stores are located in Lahore, Karachi, and Gujranwala, Ranjha has also established a presence in New York and online, further expanding his reach to international markets. This multi-faceted approach allows the brand to connect with audiences across the globe, transcending geographical boundaries.

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Mohsin Naveed Ranjha’s foray into London’s fashion scene marks a historic moment for Pakistani fashion, showcasing the country’s rich heritage and creative talent on a global platform. With a blend of tradition, innovation, and ambition, Ranjha continues to push boundaries and redefine the narrative surrounding Pakistani fashion, inspiring audiences worldwide.