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Tuesday, July 16, 2024

MrBeast’s X Experiment on Elon Musk’s Advice: A Windfall or Facade?

MrBeast's remarkable $250,000 earnings on X's ad revenue sharing program, launched by Elon Musk, spotlight the potential and challenges for content creators in the evolving landscape of social media monetization.

Internet sensation MrBeast, known offstage as Jimmy Donaldson, announced a staggering earning of over $250,000 from a single video posted on X, Elon Musk’s revamped social platform. This disclosure underscores the potential windfall for major internet personalities through X’s new ad revenue sharing initiative. The program, launched by Elon Musk in July, shares a portion of ad revenue with creators, provided they subscribe to X’s premium service.

Donaldson’s success offers a glimpse into the lucrative prospects of X’s ad revenue sharing program, aligning the platform with rivals Meta, YouTube, and TikTok. The move aims to incentivize creators to produce high-quality content appealing to advertisers, thereby boosting X’s core ad business. The success of MrBeast, renowned for his elaborate YouTube videos, signals a positive trajectory for X’s revenue-sharing model.

Despite MrBeast’s substantial earnings, he issued a cautionary note, highlighting the influence of advertisers on his video’s revenue per view. The disclosure raises questions about the sustainability of similar earnings for other creators.

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MrBeast’s massive follower count of over 27.5 million on X likely contributed to his exceptional engagement and revenue. The dynamics of X’s creator program are not uniformly favorable, as evidenced by conservative commentator Dan Bongino’s modest payout of $379, sparking criticism and labeling MrBeast’s windfall as “shady.”


MrBeast’s decision to test X’s ad revenue sharing program with an old video resulted in extraordinary success, amassing over 160 million views within a week. The unexpected financial outcome prompted MrBeast to commit to distributing the earned money to 10 randomly selected X followers. The experiment opens a discourse on the viability of X as a monetization platform for content creators, with implications for its competition with established platforms like YouTube and TikTok.