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Friday, April 12, 2024

Nestlé invests millions on a new plant for Fruita Vitals!

Nestlé is the largest food and beverages company in the world and the Sheikhupura dairy, juice and water factory embodies Nestlé’s increased investment in Pakistan. As part of expansion plan of the production capacity in the country, Nestlé has invested almost USD 200 million over the past decade in various factory expansion projects to meet rising consumer demands.

Recently, Nestlé Pakistan inaugurated a new production plant dedicated to its line of juices, Fruita Vitals. The state-of-the-art plant was inaugurated by Punjab Governor Chaudhry Mohammad Sarwar at Nestlé Pakistan’s star-studded Sheikhupura Factory.

Nestlé Pakistan is committed to creating shared value for the communities it works and lives with.

The production capacity of the new NESTLÉ FRUITA VITALS (Nestlé’s range of juices, nectars and drinks) Plant – the newest edition to its facilities operating in Pakistan – is 24,000 units per hour. The corporate giant made an investment of a whopping $22 million on the said manufacturing unit, which has been the company’s largest in the recent past.

Samer Chedid, Chief Executive Officer, Nestlé Pakistan, spoke on the occasion about the company’s unanimous fervor for integrating their Chaunsa value chain and said, “we are procuring Chaunsa mangoes from the 110 farms that we introduced interventions at to improve their yield’s quantity and quality. This integration demonstrates our Creating Shared Value (CSV) approach in which we ensure that our activities and products are making a positive difference to society while contributing to Nestlé’s ongoing success.”

Another proof of Nestlé Sheikhupura Factory’s engineering marvel is the fact that it is the first in the country to be awarded AWS (Alliance for Water Stewardship) certification. AWS is a global organization made up of members from leading businesses, non-profits, public sector agencies and academic institutions with the collective goal of promoting responsible use of freshwater that is socially, economically and environmentally beneficial to all.


The AWS standard helps companies and other water users implement responsible practices that mitigate water risks (e.g., water scarcity), improve efficiency, and address shared water challenges (e.g., drought, population growth, etc.).

Nestlé, over the past, has stood its ground by working and investing in the long term. They have worked on their success thus far by creating long term value for their shareholders, as well as for the society. This Creating Shared Value (CSV) approach encourages businesses to create economic and social value simultaneously by focusing on the social issues that they are uniquely capable of addressing.

Read more: Nestlé to continue its investments in Pakistan’s mango farming practices

Nestlé Pakistan is committed to creating shared value for the communities it works and lives with. The company has made many contributions in this regard, by providing free technical and veterinary advisory and training support to thousands of dairy farmers in the milk districts who now have more sustainable opportunities to gain their living and their employee base. This is seen in their multiple campaigns focused on ‘women agripreneurship’ programs and further reassures our faith in its core values.