In Pakistan, the culinary arts profession is getting increasing attention not only among the youth seeking to enter the industry but also among adults who wish to polish their skills and upgrade themselves in their career.
The influx of food-based TV channels, MasterChef and the increasing demand for home catering has developed the industry in the past decade, making children confident enough to pursue culinary arts in a country where usually sciences are considered a ride or die career.
The program has helped over 2,000 students in Latin America, in the culinary field.
This year on International Youth day – August 12th Nestlé rolled out its Young Culinary Talents (YOCUTA) Program. The international network’s Pakistani offshoot is now following suit as part of Nestle Pakistan’s Global Youth Initiative. Under this program, Nestlé Professional – the out-of-home foodservice solutions provider of the company – will impart specialized training to students in the College of Tourism and Hotel Management (COTHM).
The YOCUTA program is designed to develop Young Culinary Talents, strengthening their theoretical and practical skills and preparing them for their professional career. This program has been launched as part of the global Nestlé Needs YOUth initiative – that aims to help 10 million youth to access economic opportunities around the world – and is hoping to help the Foodservice industry to fill the shortage of skilled culinary workers worldwide.
College of Tourism and Hotel Management (COTHM) will host a two-week training that will be attended by more than 40 students. The patisserie training will enable culinary experts to develop a specialization in desserts. The course includes practical and hands-on exercises for a thorough experience.
The international network’s Pakistani offshoot is now following suit as part of Nestle Pakistan’s Global Youth Initiative.
Since 2015, the program has helped over 2,000 students in Latin America, in the culinary field. With the expansion of this program worldwide, the company aims to further help the field grow.
Abdullah Jawaid, Business Executive Officer (BEO), Nestlé Professional, while sharing his views about the initiative said, “Nestlé Professional prides itself on being in the business of helping other businesses succeed. This training that combines classroom teaching with hands-on instruction will result in a fresh culinary talent pool and contribute to making food service operations better. We will be equipping young people with the necessary culinary that will help them become employable, as is our global and local commitment as part of our Global Youth Initiative.”
What is COTHM?
The institute was founded in 2002 and since then it has expanded to several major cities of Pakistan reaching a mark of 13 schools. Since hospitality, travel and tourism industry is globally renowned, they help their students to build a career in any part of the world and that is the cross-cutting theme of COTHM’s education system.
This institute is one of several schools in Pakistan that are focused on the hospitality, tourism and the culinary arts industry. Working with such businesses puts forward a new wave of confidence in these institutes and allows the upcoming generation to expand their horizons to international grade training in Pakistan!