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Promoting traditions: Pakistani companies participate in world’s largest food exhibition

Gulfood

News Desk |

Hailing from UAE, Gulfood Manufacturing is the region’s largest food and beverage processing industry event which connects businesses with suppliers from around 60 countries.

Celebrating its 24th Edition in 2019, Gulfood is currently the largest annual food, beverage and hospitality exhibition on the globe, which attracts food and beverage professionals from all over the world to Dubai – which has become a hub for international trade and commerce.

Gulfood helps to guide businesses with the right approach to expand and become – energy-efficient, find budget-friendly raw materials, place manpower to better use and boost productivity, all the while working for greater profitability. Gulfood guides companies with corporate strategies and processing, packing and logistics solutions, which allows companies to focus their direct investments on diversifying their product lines, research, and marketing and paying more attention to their products.

Hamdard being the golden sponsor of Pakistan Super League’s Karachi King Team has been entertaining locals as well as Pakistani expatriate in Dubai already.

Since its launch in 1987, the exhibition has grown to promote Food and Beverage trade between more than 180 countries annually. In 2018, Gulfood set records with 97,000 visitors attending the exhibition and over 5000 companies from over 185 different countries exhibiting their products.

Among said 5000 companies, one was Hamdard Pakistan – who also participated in 2018.  They routinely participate in well-renowned exhibitions to engage its wide audience and to build better customers relationships. Hamdard displayed and sold its brand on relatively discounted prices along with numerous gifts and promotional items for children and women. It also generously set up a complimentary consultation with a lady physician at their stall to facilitate people and support them to keep up with their health and get prescriptions if needed.

Moreover, Hamdard served Pakistan’s beloved chilled Rooh Afza ready-to-drink with water, Rooh Afza Slush and Rooh Afza with milk at the event. This exposed people from all over the world to our nation’s most famous traditional drink, its rosy flavor deep-set in our roots and its herbal medicinal benefits that keep us fresh all year round, especially during Ramadan!

Read more: Rooh Afza and Karachi Kings: A step towards the youth

Hamdard being the golden sponsor of Pakistan Super League’s Karachi King Team has been entertaining locals as well as Pakistani expatriate in Dubai already.

Participating in Gulfood is one of the several creative enterprises taken up by Hamdard to expand their horizons on a global platform and make their mark in the food and beverage industry. Other than Gulfood 2018 and 2019, Hamdard also participated with similar spirit last year in the Mango Festival held in Manchester, Fine Food Festival in Australia and World Food Istanbul in 2017. Such participation not only allows national businesses to grow but also introduces to the world the cultural gems that we are so very proud of!

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