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Monday, July 15, 2024

Suket Dhir, Men’s Wear Designer, From Delhi to the World

A self-described former “slacker” who once sold mobile phones for AT&T has made himself into India’s rising fashion star.

NEW DELHI — In a stifling office on the second floor of an anonymous building along a dusty lane in Lado Sarai — the new hub for young artists in a corner of the southwestern part of this capital city — a 38-year-old men’s wear designer Vogue.com has called a “global fashion superstar in the making” sat in semidarkness. The power had gone out. Somehow the power is always going out in 21st-century India, a nation with 1.25 billion people, thousands of years of recorded history and the capacity to deploy nuclear weaponry. India is a paradoxical country. And Suket Dhir is a paradoxical guy. Born in Banga, India, he is an unshorn and unshaven Punjabi Hindu who styles himself a “wannabe Sikh”; a self-described former “slacker” now blissfully married to a Russian-Indian woman, Svetlana Dhir, who manages the business; a creative talent eager to compete on the global stage, and yet one who shares his small studio office with his elderly father.

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