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Friday, February 23, 2024

The game of labels: Elon Musk and the BBC’s twitter battle

Yet again, Musk's controversial interview raises questions about the role of media and power dynamics between tech giants and journalists.

Elon Musk, the famous billionaire entrepreneur and CEO of SpaceX, recently appeared for an interview on Twitter Spaces with BBC journalist James Clayton. The interview, which was set up at short notice, was quite intense as Musk grilled the journalist about hate speech on Twitter.

The Agenda

While the motive behind the meeting is still a speculation, it appears to have been an opportunity for Elon Musk to share his thoughts on various topics related to Twitter and social media. Musk has been actively involved in managing Twitter for the past six months, and the interview allowed him to discuss his experiences and perspectives on issues like hate speech and the impact of layoffs on the platform. The interview also provided an opportunity for Musk to engage with a journalist from a major news organisation, which may have helped to increase his visibility and influence in the media. Overall, the interview appears to have been a chance for Musk to share his views on various topics related to social media and for the public to gain insights into his thinking and decision-making processes as a key player in the tech industry.

Read More: The power of branding: why Elon Musk changed his twitter logo to Dogecoin

The Impact of Layoffs on Twitter

Musk revealed that Twitter has lost almost 80% of its employees after multiple waves of layoffs and resignations. Musk justified the layoffs by alerting workers about the possibility of bankruptcy. He later clarified that he would sell Twitter only to a person who is as committed to ‘truth’ as him. This subtopic raises important questions about the role of social media platforms in society and the impact of layoffs on the quality of the services they provide.

‘Let’s move on’ says Clayton

The part of the conversation that actually captured the public’s attention was on hate speech, Musk took the opportunity to show just how these organisations work. During the conversation, Musk asked Clayton about his definition of hate speech and demanded that he provide a single example of such speech on Twitter. When Clayton was unable to provide any instances, Musk accused him of lying and not knowing what he was talking about. Clayton gets uncomfortable and changes the topic of conversation. Despite that, Musk was able to catch his lack of research prior to the interview. This exchange highlights the importance of hate speech on social media and the challenges faced by platforms like Twitter in dealing with it. It also shows the power dynamics at play in the world of social media, with billionaires like Musk having significant influence over the platforms that billions of people use every day.

Twitter Labelling

During the interview, the topic of the game of labels between Twitter and major news organisations like BBC and NPR was also discussed. Twitter had labelled the official BBC account as ‘state-funded media’, but after Musk acknowledged that the label should be changed to ‘publicly funded media’, the official account reflected the new label. However, NPR was given the label ‘government funded media’, which was rejected by the company. As a result, NPR decided to stop tweeting from all of its accounts. This raises important questions about the role of media in society and the impact of labels like ‘state-funded’ or ‘publicly funded’ on how news organisations are perceived.

Read More: Twitter working on AI despite Musk call for global pause

Overall, Elon Musk’s Twitter Spaces interview with BBC journalist James Clayton generated significant buzz and controversy on social media. While Musk’s grilling of Clayton was seen by some as a sign of his power and influence in the tech industry, others criticised Musk for being unnecessarily combative with an unprepared interviewer. The conversation also shed light on the ongoing debate around hate speech and social media, as well as the role of media in society and the impact of labels like ‘state-funded’ or ‘publicly funded’ on news organisations. In any case, the interview served as a reminder of the complex and often fraught relationships between tech giants, the media, and society at large.