News Desk |
Huda Kattan, the famous beauty blogger and entrepreneur inspired by acclaimed American celebrity Oprah Winfrey, once turned down a sponsorship worth $185,000 to do a superficial Instagram post. Kattan stated that she contemplated what Winfrey would have done if she was in her place.
“Once, I got offered $185,000 to do one post, and I was so close to doing it — I genuinely loved the product. We were just about to post it, and my team was like, this is the caption, with ‘#ad.’ And I just couldn’t do it,” she explained.
She elaborated that the money would have supported her and her husband financially but she wasn’t comfortable doing it. She continued, “I thought about Oprah. I was like, would Oprah do that? No, she wouldn’t. Luckily, my husband was able to support our family financially, so we didn’t have to.”
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Huda regularly updates her Instagram account with videos, and blog posts related to her beauty products. She stated that the content she shares on her social media platform is authentic.
Huda emphasized that she always has qualms sharing fake or sponsored content on her Instagram account. “I’m not looking to directly monetize our Instagram. Directly being able to do shoppable links — when that happens, sure, why not? But now, I don’t want it to feel like it’s not real.”
She continued to explain her feelings towards sponsored content, saying, “If I don’t really have a certain beauty concern, I’m going to be lying and it just won’t work.” She stated that social media users are wary of the content shared on it and are quick to identify if it’s fake.
“I don’t like to force content. If it doesn’t feel right, there’s no way in hell I’m going to do it. If it’s fake, you’re going to see it on my face,” she said.
Huda Kattan is the founder of Huda Beauty, a social media-turned-entrepreneur who now owns a makeup empire worth $1.2 billion. Huda Beauty has grown extremely quickly, with over 140 products available online – bringing in $200m (£158.7m) in annual sales.