Why is Organo Gold so Popular?
Coffee is a booming industry for multiple reasons. Not only are more people drinking coffee than ever before, but many customers want unique flavors of coffee. In South America, coffee beans are grown each year and harvested. With the rising demand for coffee, some bean farmers struggle to keep up with demand.
In the United States, many customers want to buy whole beans and grind them before brewing coffee. Using this method gives a stronger flavor than typical coffee. Organo Gold is a company that offers products to customers in this industry. The company provides both whole beans and coffee grounds for clients. In the past few years, the business has more than doubled. Organo is a company expected to continue developing at a rapid pace.
Commodity Prices
One issue that many companies must deal with is the rising cost of coffee. As demand increases, commodity costs will continue going up. Customers already struggle to pay for their favorite coffee flavors. A recent report indicated that the price of coffee has increased by eight percent this year.
There are multiple ways for companies to combat higher production costs. Some companies are spending money on land to grow beans. Although this strategy costs more at first, it allows coffee manufactures to have more control during the manufacturing process. Other companies use contracts to secure suppliers at a specified price.
Tariffs
Another issue facing some companies is the potential for tariffs on coffee beans. The United States is taking an aggressive approach to trade around the world. Although South American has not been impacted by the taxes, some farmers worry that duties are coming in the future. If tariffs were placed on coffee beans, it could drastically change the industry.
Product Quality
To succeed as a coffee company, it is critical to focus on product quality. Many coffee customers would rather pay more for higher quality products. Some coffee companies tried to reduce quality to save on manufacturing costs. Many of these companies lost a ton of sales when customers chose other flavors.
Organo Gold is a company committed to sustainably producing quality coffee. Some coffee manufacturers do not try to limit the environmental impact of the production process. Customers enjoy buying products from Organo Gold because of the sustainable manufacturing methods.
Ganoderma
Ganoderma is a mushroom found in some regions of the world. Some companies, such as Organo, put Ganoderma in coffee. There are multiple health benefits of ingesting Ganoderma each day.
As customers become more focused on their health, adding healthy ingredients is an excellent way for companies to boost sales.
Direct Selling
Organo also offers a direct selling program for customers to utilize. The direct selling program is widely successful, and it has significantly contributed to the growth of the company. In just the past few years, thousands of people have joined the program to increase their income. Direct selling is not easy, but this program does provide a way for members to improve their financial situation.