Audi Premier Motors debuted the new E-Tron in Pakistan in 2020. The completely built-up (CBU) luxury electric vehicle (EV) is available in an SUV and a Sportback version.
Like its completely built-up (CBU) counterparts, E-Tron fell prey to the depreciating local currency, rising taxes, and shipping costs two months ago, which have led to a price hike of up to Rs. 25 million.
In promising news for a small niche of buyers, Audi has reduced the prices of the E-Tron by up to almost Rs. 20 million.
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Audi launched the first generation of its luxury electric SUV, the e-Tron, in Pakistan in March 2020. The Audi e-Tron was the first electric car to ever debut in Pakistan. The car got Pakistanis so excited that its first 50 units were sold even before the car’s official arrival in the country. Audi Pakistan imports the CBU units of this Electric Vehicle (EV) from Germany. Currently, Audi e-Tron, Audi e-Tron Sportback, Audi e-Tron GT Quattro, and Audi RS e-Tron GT, all are available for booking.
Internationally, there are more than 25 models of electric SUVs and sedans with the ‘e-tron’ badge. In Pakistan, we only have a few of them, mostly SUVs.
EVs are still not practical in Pakistan because of the poor charging infrastructure. There are only a handful of EV charging stations in the whole country. That is why Pakistanis are a little skeptical about buying an electric car. Still, the Audi e-Tron is enjoying healthy sales in the local market, and the car has the potential to go far in the Pakistani auto market.
The Audi e-Tron is just as aggressive and sporty as the other Audi cars. Sharp lines on the car’s body define its shape and futuristic design. LED headlamps at the front with innovative lighting technology set the car apart. The rear profile looks smart with an LED light strip and a dynamic flashing light.
The electric SUV comes powered with a 95 kWh lithium-ion battery pack, an electric motor at the front axle, and a second electric motor at the rear axle. The system produces 355 horsepower and 545 Nm of torque.