Bollywood movies are facing a new adversary in the form of social media trolls as they struggle at the box office. Twitter has recently witnessed a number of trends calling for movies to be “boycotted.” While social media is being used to criticise Aamir Khan and his upcoming movie Laal Singh Chaddha, Akshay Kumar’s Raksha Bandhan was also unable to escape the wrath of Indian extremism.
Raksha Bandhan, Akshay Kumar’s forthcoming blockbuster, is scheduled to premiere on August 11, 2022. The movie, which also stars Sahejmeen Kaur and Bhumi Pednekar, is receiving a lot of criticism because it’s been charged with plagiarism.
Read more: Why Indian netizens are calling to boycott Aamir Khan’s Laal Singh Chaddha
Kanika Dhillon, the author of Raksha Bandhan, came under fire after some of her earlier tweets about the Hijab ban and lynching surfaced online. During the epidemic last year, Kanika retweeted an old tweet that poked fun at the government and shared a news story about a person who died on the street without access to a bed.
#boycottrakshabandhan#BoycottKanikaDhillon #banKanikaDhillon#BoycottBollywood pic.twitter.com/uuwDv88gfc
— umesh patra (@Garudpatra) August 4, 2022
Numerous Hindu radicals used Twitter to attack Akshay for working with Dhillon and label them “anti-Hindu” simply for airing her opinions. Following that, the hashtag #boycottrakshabandhan became popular on Twitter.
Moreover, anyone being humane and equal or not promoting hate speech is also being targeted.
These people want to settle down in terroristan. Please help them by #BoycottAliaBhatt#BoycottBollywood #boycottrakshabandhan pic.twitter.com/pbw6aV7h99
— विसित नंदी (@NandiVisit) August 4, 2022
Although Muslims or Islam have nothing to do with the situation, the extremists did not refrain from spewing disgusting remarks about Muslims.
WWE Superstar Rinku Singh Rajput aka Veer Mahaan urges all Indians to #BoycottBollywood movies who defame India's culture and Hinduism
We need to unite together against these Jihadi Mindset Gang of Bollywood🤬#BoycottLaalSinghChaddha #boycottrakshabandhan pic.twitter.com/Uj6gArlQGQ— Shivam Sri (@ShivaSriom) August 4, 2022
Amir Khan and Akshay Kumaar both are receiving threats and immense hatred on twitter and the trend has gained popularity which reflects that India has become a hub for extremist sentiments and intolerance.
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Amid all the social media outrage, model-actor Milind Soman shared a tweet mentioning how trolls can never affect a good film.
Trolls can't stop a good film 🙂
— Milind Usha Soman (@milindrunning) August 2, 2022