News Desk |
JS Bank, one of the leading financial institutions of Pakistan has signed a partnership with IAL Saatchi & Saatchi, one of Pakistan’s top advertising agencies, a press release read. The agreement was signed between Kamran Jafar, Deputy Chief Executive Officer JS Bank, and Nida Haider, Managing Partner, IAL Saatchi & Saatchi.
According to the brief, the agreement between JS Bank and IAL is designed to help introduce innovative promotional campaigns and initiatives in line with rapidly changing market trends. “Through this collaboration, JS Bank will work with IAL Saatchi & Saatchi to embrace new developments in global advertising by focusing on strategic planning, ideation, performance measurement, and commercial growth & profitability”, the statement said.
Climate change has been highlighted as the challenge of the century. Pakistan has been highlighted as being among the most vulnerable countries to the menace.
Speaking at the event, Deputy CEO Kamran Jafar stated, “It is an interesting time in Pakistan’s financial industry and top of mind presence amongst customers is vital for success. It’s important to understand that communication channels and rules of the game have evolved, and we are confident IAL Saatchi & Saatchi is the most capable partner for us to help deepen our brand’s engagement with audiences of today and tomorrow”, said Jafar.
Earlier this month, JS Bank became Pakistan’s first financial institution to have been accredited by the Green Climate Fund (GCF), the world’s largest climate fund, GVS earlier reported. The Fund aims to provide facilities to private sector corporations in emerging economies for limiting or reducing greenhouse gas (GHG) emissions through investments in low-emission and climate-resilient programs
Climate change has been highlighted as the challenge of the century. Pakistan has been highlighted as being among the most vulnerable countries to the menace. This was why Prime Minister Imran Khan’s Pakistan Tehreek-e-Insaaf (PTI) even before coming to power had started a campaign to combat climate change. The effort strengthened after the PTI formed the federal government. Many private sector enterprises are also rising to assist the government in this regard.