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Sunday, April 14, 2024

Ertugrul taking Pakistan by storm

Turkish drama Ertugrul has taken Pakistan by storm. Having captured the imagination of a whole country, the drama has shattered previous national records. A true manifestation of Turkish soft power. However, voices in Pakistan decry the lack of home grown content on the national broadcaster and urge the PTV to do more.

the Turkish drama Ertugrul, Dubbed the Muslim “Game of Thrones”, has sent Pakistan wild this Ramadan, smashing television records but exposing the country’s lack of original content.

The Turkish-made series has earned praise for its focus on historical figures from the Muslim world who have been framed as role models for Pakistani youths, and the Urdu-language version of the show has racked up more than 240 million views on YouTube alone.

“I prefer to watch it with kids, so they can have real-life superheroes instead of fictional ones,” said Hassam Mustafa as he settled down at his Islamabad home to watch the series with his nieces and nephews after breaking his fast.

Ertugrul has Pakistanis smitten 

Resurrection: Ertugrul has gripped audiences with its daring protagonist, cliffhangers and high production values since it began broadcasting on the first day of the Islamic holy month, which is due to end Sunday or Monday.

Usually state broadcaster PTV fills its Ramadan programming with live charity fundraisers, quiz shows and religious content.

But with the virus stifling television studios, Prime Minister Imran Khan issued special instructions to the broadcaster to air the series in a bid to boost Islamic culture and values among young people.


“Over here, we go to Hollywood then Bollywood and back again — third-hand culture gets promoted this way,” Khan told a group of YouTubers recently, referring to the influence of foreign shows.

“The response has been incredible, it’s really great to see how the show is resonating with Urdu speakers around the world,” said Riyaad Minty, digital director of TRT, which produced the series.

PTV said viewership has been unprecedented, with the drama fetching ratings five times higher than average.

Use local talent: Pakistani showbiz to PTV

Featuring heartthrob heroes, westernised heroines and picturesque scenery, dozens of Turkish soap operas have made it onto Pakistani television channels since 2012.

But a dependence on imported content is a source of frustration for some Pakistani artists, producers and directors who bemoan prime-time slots being given to a foreign show.

PTV once used to produce the subcontinent’s best soap operas but has suffered in the face of rising competition from private channels.

“It is a good opportunity for PTV management to look at themselves, shake their conscience and wonder how they are unable to produce a prime-time drama,” Aehsun Talish, a Pakistani drama producer, told AFP.

The channel has profited from advertising breaks during the broadcasts but experts warn it is on shaky ground.

“It’s a cheap re-run, a temporary filling. If we truly want PTV’s revival we will have to bank on local talent,” Samina Ahmad, a veteran television actress, told AFP.

Ertugrul: a vehicle of rapidly increasing Turkish soft power

Turkish television has become a major vehicle of soft power, with viewers in the Muslim world becoming voracious consumers of the country’s soaps.

Resurrection: Ertugrul is another strategic asset for Turkey, said South Asia analyst Michael Kugelman from the Wilson Center think tank.

“There’s strong backing among many in Pakistan for pan-Muslim solidarity, which translates in many cases to support for strong Muslim leaders from Malaysia to Turkey and many places in between,” he said.

Turkey has backed Pakistan on the international stage, particularly in the dispute with New Delhi over Kashmir, and the two nations have enjoyed strong relations.

Ertugrul: banned in the Arab world

Egypt, however, fearing Turkey holds a desire to revive the Ottoman Empire and rule the Arab Muslim world, quickly issued an Islamic legal ruling against the hit show.

Egypt’s Dar Al-Iftaa had published a statement accusing Turkey of trying to create an “area of influence” for itself in the Middle East using its soft power, according to Yeni Şafak English.

Read more: Egypt fatwa bans Ertugrul, Turkish soaps

The Global Fatwa Index (GFI) of Egypt’s Dar Al-Iftaa is one of the Middle East’s oldest and most influential bodies responsible for issuing fatwas, or religious edicts, on all aspects of worship and life.

The recent statement targeted the globally-popular drama “Resurrection: Ertugrul”, claiming that it aims to revive the Ottoman Empire in the Middle East and regain sovereignty over Arab countries which were previously under Ottoman rule, and therefore, should not be watched.

GFI stated: “They [Erdogan and his followers] export to the people and nations the idea that they are the leaders of the caliphate, responsible for supporting Muslims worldwide and being their salvation from oppression and injustice, while also seeking to implement Islamic law. They hide the fact that their main drive in these colonial campaigns is what [Turkish President] Erdogan reaps from material and political gains.”

It also claimed that the Turkish president would do anything to spread his power across the world, even using cultural or artistic products.

Saudi Arabia stopped its state broadcaster from airing all Turkish soap operas in 2018.

Pakistan: already looking forward to more

But Pakistan is set for more Turkish dramas, with the prime minister already lining up another show for screening.

At Mustafa’s home, his nieces and nephews follow the Turk leader’s sword battles with excitement in Resurrection: Ertugrul.

“This historical Turkish drama has provided us with a nice escape from stereotypical Pakistani dramas, which always centre on the affairs of ‘saas-bahu’,” he said, referring to relationships between controlling mothers and their daughters-in-law.

About Ertugrul: the series that has taken the Muslim world by storm

The five-season series tells the story of Ertugrul, the father of Osman I who founded the Ottoman Empire, which ruled parts of Europe, Western Asia and North Africa for more than 600 years.

AFP with additional input by GVS News Desk