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How can Lollywood compete with Bollywood


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Indian film producer Rakesh Sabharwal believes Pakistani film producers must work hard to get their movies released in India. Sabharwal was attending the Shaan-e-Pakistan Awards Press Conference in Lahore. The awards will be held in Lahore on March 2019.

Talking to media Sabharwal said, “Many people believe that there is a ban on Pakistani films and artists within India. While the latter is true to some extent, there is no such ban on films. The Indian film organization that was demanding a ban on Pakistani films does not have much value within the country thus their demands were not met.”

He went on to say that, Pakistani producer must focus on where and why their efforts are lacking. “Producers from Pakistan need to put in a lot more work to have their films released across the border.”

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He continued, “Pakistan’s cinema industry has been growing due to the release of various Indian films but that has all been down to the efforts of Indian film-makers. We have seen a time when the response to Indian films was extremely low and hardly anyone was willing to watch our films in cinemas. However, we did not give up.”

Sabharwal said that a tough time came for Indian film industry in which the film producers “begged” the film distributors in Pakistan to screen Indian films in the industry. “It is due to this struggle that Indian films are now receiving such huge recognition within Pakistan”, said Sabharwal.

He added, “There have been very few Pakistani film releases across the border yet we have not seen producers trying to promote their films in India. Now, it’s come to a point where, due to several issues, we must first attempt to improve relations between the two nations.”

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He added that music is a universal language that has the power to connect the nations hence music between the two countries must be thrived to bridge the gap.

“I am a man of showbiz and believe that music is a universal language. We can use this connection between the two countries can in our favour; for increasing positivity.” He added, “Music has no boundaries and I have seen that here in Pakistan. Whenever I visit, I receive immense love and respect. I would also like to take out a moment to appreciate the fact that Shaan-e-Pakistan Awards welcomes the participation of singers from various other Asian countries.”

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