Striving to build awareness on the importance of wearing masks, JS has launched an innovative campaign called, #MakeaMask with JS Bank. The bank took this initiative with its implementing partner, the Mahvash and Jahangir Siddiqui Foundation. Their collaborative campaign offers free health insurance to citizens ready to make masks at home, under the umbrella #MaskHumSabKeLiye.
JS Bank and its partners brought forward this initiative in light of the recent ease on the nationwide lockdown. It highlights the paramount need for health and safety precautions as people return to their daily lives. Hence, the social drive uniquely caters to preventive measures while affected cases might surge henceforth.
How to #MakeaMask with JS Bank
To avail the offer, all one has to do is visit JS Bank’s social platforms for mask-making instructions. Thereafter, users can make a video of themselves making the mask and then WhatsApp it to JS Bank at 0348 700 3000 by 31st May to receive their free health insurance. The submissions will also be entered into a lucky draw with the best video submissions to receive a special prize.
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Basir Shamsie, President & CEO, JS Bank believes in empowering the population to begin charity at home. As a responsible financial institution, JS Bank is committed to supporting the society in the fight against COVID-19. ‘We feel we need to inculcate a culture of self-help, where people are able to take effective action to safeguard their own health.’
JS Bank’s efforts to curb the COVID-19 crisis
Recently, JS and its partners made equal contributions to collect Rs 110 million for the COVID-19 relief fund. It carries the purpose of addressing the immediate and long-term challenges of the contagion.
By purpose, this joint fund will focus on three aspects. Firstly, it will provide immediate relief through provision of rations worth Rs 30 million to food-insecure families. Secondly, it aims to fasten the current pandemic control; this will be done through the distribution of Personal Protective Equipment (PPE) and monetary donations worth Rs 50 million. Medical facilities and other frontline institutions, including NGOs, can benefit from this tier of the fund. The third aspect covers mitigating the long-term health impact of the virus. Hence, this phase focuses on finding a long-term solution for containing COVID-19.
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In light of this agenda, JS Bank has taken several steps. They issued a grant of Rs. 1.5 Million to International Center for Chemical and Biological Sciences (ICCBS) for a study on virus transfer in Pregnant Women. Similarly, JS Bank and its partners also offered Rs. 10 Million to the Aga Khan Health Service, Pakistan and Rs. 7.35 Million to Indus Hospital respectively. These donations will enable virus testing, medical services to affected individuals and procurement of Personal Protective Equipment kits.
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JS Bank and its partners have committed to being a catalyst in the progress and prosperity of our nation. Staying true to this commitment, JS hopes to increase their impact in supporting Pakistan’s cause during these trying times.