On Friday, Pakistan Electronic Media Regulatory Authority (PEMRA) has banned scenes of hugs and caress on screen as it was receiving several complaints against such content.
A notification issued by PEMRA said that a “considerable stratum of the society” believes that dramas are not depicting the “true picture” of the Pakistani society.
“Hugs/caress scenes/extramarital relations, vulgar/bold dressing, bed scenes, and intimacy of married couple are being glamorized in utter disregard to Islamic teachings and culture of Pakistani society,” the notification said.
PEMRA finally got something right:
Intimacy and affection between married couples isn’t “true depiction of Pakistani society” and must not be “glamourised”
Our “culture” is control, abuse and violence, which we must jealously guard against imposition of such alien values pic.twitter.com/MJQekyT1nH
— Reema Omer (@reema_omer) October 22, 2021
PEMRA directed all Satellite TV channels to refrain from airing caress/hug scenes in dramas and properly review the content of the dramas through in-house monitoring committee and edit or amend the same by giving due consideration to the reservations and apprehensions of the viewers.
“Forgoing in view, all satellite TV licensees are required to stop airing such content in dramas, henceforth, and ensure compliance of PEMRA laws in letter and spirit,” it added.
This is not the first time PEMRA has issued such a notification. Earlier, netizens have called out the Pakistani serial, Juda Hue Kuch Is Tarhan, for its controversial content on foster siblings aired on Hum TV.
The promo of the upcoming episode made rounds on social media. The production team and the TV channel have been receiving flak on social media since Tuesday morning. The serial shows the marriage between foster siblings.
The serial has become a top trend on social media. Social media users demand Pakistan Electronic Media Regulatory Authority (PEMRA) to take action against the serial and ban its broadcast.
Twitter users had accused the channel of promoting ‘incest’ in society. They argue that while the religious segments speak up about all the issues they should also address the controversial issue raised in the serial.
Users had tagged the Ministry of Information and Broadcast to take immediate and necessary action against the producers.