News Desk |
The recent attempt of Pakistan International Airline (PIA) to uplift its service quality seems to have gone into vain when netizens on Twitter slammed the national carrier for introducing continental breakfast in its menu and calling it Pakistani.
The PIA took to Twitter to inform the public about the recent additions to its breakfast menu. “Just when you start missing it, we serve you a taste of home! A dash of salt and little bit of pepper, we tantalize your taste buds with our delicious meal to welcome the glorious morning” tweeted Pakistan International Airlines.
Just when you start missing it, we serve you a taste of home! A dash of salt and little bit of pepper, we tantalize your taste buds with our delicious meal to welcome the glorious morning! #PIA #BreakfastWithPIA pic.twitter.com/UXLamu398f
— PIA (@Official_PIA) May 1, 2019
The netizens trolled PIA for terming the sausages and beans the local breakfast meal. People reminded them it’s the egg and paratha that is a typical Pakistani breakfast.
Correcting your definition of home. Check pic: Aisa anda paratha chahye, woh bhi slightly crispy. Anda with a runny egg yolk so that I can dip my paratha in it. That’s the taste of home. pic.twitter.com/70hdhwtuSr
— Asma Ali Zain (@asmaalizain) May 1, 2019
Some advised PIA to change their creative team. Other stated that they should promote local culture.
‘Taste of home’? Sausages, eggs and beans🤔? Please fire the creative agency that came up with this…and the photographer too!
— Adeel Farhan (@AdeelFarhan2) May 1, 2019
An Indian colleague appreciated PIA who once travelled to Pakistan. They loved your chana, halwa, paratha in the breakfast.
May be you should promote Pakistani culture more.
— Rumaisa Mohani (@RumaisaMohani) May 1, 2019
if it is about home, then it has to be typical desi breakfast comprising what is loved back home in the morning. This seems more a European 'back home' breakfast.
— Faisal Siddiqi (@mfs) May 1, 2019
PIA spokesperson when talking to a local media outlet stated that “You see, we not only serve a local breakfast….but also a continental breakfast on our flights to give our passengers as much variety as possible”.
Pakistan International Airlines in previous tweets has expressed its resolve to uplift the national carrier and make it one of the profitable state-owned organizations, as per the vision of Prime Minister Imran Khan. It also informed that PIA has been taken down from the list of privatization while a tactful strategy has been constructed to boost the revenues of the airline.
Following the vision, PIA has been making several attempts to improve its customer service which includes the availability to upgrade the seats and addition of continental menu in its meal.