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Monday, April 15, 2024

Priyanka Chopra joins Victoria’s Secret to revamp its image

To increase diversity and promote cultural representation, popular fashion brand Victoria's Secret has hired actress Priyanka Chopra to revamp its image.

Bollywood actress Priyanka Chopra has joined a famous fashion brand, Victoria’s Secret. She, along with six other women, is set to revamp the image of the brand.

Besides Priyanka Chopra, Victoria’s Secret has also pulled in US Women’s Soccer team captain, Megan Rapinoe, to be part of its ‘VS Collection’.

The brand has roped in women from different groups to increase diversity in its representation. The group also includes Sudanese-Australian model Adut Akech, freestyle skier Eileen GU, Brazilian transgender model Paloma Esser, and journalist Amanda de Cadenet.

Victoria’s Secret is doing away with its “Angels”-supermodels who previously presented the brand at its fashion shows and modeling campaigns. The Angels were an iconic part of the annual VS Fashion Show, which ended in 2018.

People had been comparing the brand to its competitor who they thought is more diverse in its representation.

Read more: Priyanka Chopra mocked for comments on connection to Islam

Victoria’s Secret chief executive Martin Waters admitted that he did not see the Angels as being culturally relevant anymore. “When the world was changing, we were too slow to respond,” he said. “We needed to stop being about what men want and to be about what women want.”

He added that Victoria’s Secret turned out to be a brand catering to the fantasies of men instead of addressing the needs of women.

Priyanka Chopra also commented on being roped in as one of the representatives of Victoria’s Secret. The actor believes representation matters.


“It’s crucial for us to show everyone all over the world that they matter and are seen! As a founding partner of the VS Collective and advisor to the business this is exactly what I intend to do,” she wrote.

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However, a score of people believes that instead of hiring a new set of revamping the brand representation, Victoria’s Secret should work on improving the quality of its products.