Bollywood superstar, Shah Rukh Khan, has been spotted wearing a jacket by Pakistani designer Faraz Manan in the new Diwali advertisement created by Cadbury.
Cadbury Celebrations took the initiative to support the local and small businesses that are strongly affected by the pandemic. The Cadbury Celebration ad dubbed India’s biggest brand ambassador to become the brand ambassador for local brands and small businesses. Cadbury used machine learning to recreate the voice and facial expressions of Shah Rukh Khan as saying and promoting the names of local stores, allowing hundreds of local stores to have him as their brand ambassador.
Cadbury added that since there are thousands of shops hence they allowed shopkeepers and business owners to recreate the ad with Shah Rukh Khan taking the name of their brand in the ad through machine learning technology and promoting it in their social media groups. In this ad, Shah Rukh Khan was seen wearing the jacket by a renowned Pakistani designer, Faraz Manan.
Faraz Manan shared the picture of Shah Rukh Khan wearing the embroidered jacket on his Instagram. Many other celebrities like Kareena Kapoor have worked with Pakistani designers and brands but this is the first time, Shah Rukh Khan, had been seen wearing something from Pakistani designers.
Earlier, Indian fashion brand, FabIndia, had to pull their Diwali ad after following the inclusion of the Urdu word in the title. The fashion brand had released the traditional collection for Diwali, however, were forced to take down the advertisement.
The brand was forced to delete the tweet, FabIndia, from Twitter. According to the now-deleted tweet, the brand highlighted India’s culture. “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture,” read the post.
Last Monday, the outrage against the brand gained momentum. Meanwhile, on Tuesday, FabIndia released the clarification that Jashn-e-Riwaaz was not a Diwali collection but a “celebration of Indian traditions”.