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Visitors throng Hamdard kiosk at Karachi Eat 2019

News Desk |

It appeared as if almost all of Karachi kept flocking to Beach View Park throughout mid-January, so much so that they had to shut down their gates. Karachi Eat Festival has been a success since its launch and this year was no different.

This time, the organisers of Karachi Eat capped the number of eateries at 90 stalls, compared to last year’s 125, and quite honestly, that was a brilliant idea. One might have thought it would compromise on the quality and variety of the food options available but the truth could not be far from it.

The best part about Karachi Eat this year was that even though it looked like the whole city had gathered there, the venue was maintained successfully in terms of cleanliness and hygiene.

One of these stalls was that of Hamdard. At the event, Hamdard displayed and sold its brands on discounted prices along with numerous gifts and promotional items for children and women. Several mocktails, made with the famous Rooh Afza, were served at the kiosk – which was a great neutralizer to the scorching sun and congesting crowds. They also offered fresh tea and coffee for the avid caffeine addicts, making it a designated beverage stall at the event.

The footfall, according to the organizers, was approximately between 200,000 – 250,000 people over three days, which means around 40 percent more than last year. These hundreds of thousands of Karachiites included youth, children and senior citizens, all of whom looked united to satisfy their passion for good food and drinks.

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The festival also had an area of rides and games for children to keep them busy and entertained while their families could enjoy the wide variety of customised dishes from Doritochaat to macaroni and cheese in waffle cones. Moreover, the event also featured live music for the attendees to enjoy the festival to the maximum.

The best part about Karachi Eat this year was that even though it looked like the whole city had gathered there, the venue was maintained successfully in terms of cleanliness and hygiene. Representatives of companies such as “Safeguard” were walking around with portable wash basins, with running water and handwash, to facilitate the foodies and ease their transition to the next eatery on their list.

Read more: ‘Mashroob-e-Mashriq, Rooh Afza, raises Pakistan’s flag in North America!

The progress shown by the administration of Karachi Eat to make its experience bigger and better for the people of Karachi is commendable, all the while providing an amazing opportunity for independent vendors to reach the crowds!