Don’t you think that social platforms such as Twitter and Facebook have become an integral part of marketing? A large number of Twitter users enable various businesses to grow efficiently and promote the brand successfully. Using Twitter for marketing is engaging and relevant enabling to reach out to the target audience.
An ultimate guide on how to use Twitter for marketing is not as critical as it seems but it will help to stand out the business online. The process is time consuming but develops a human connection with the brand. Keep reading to effective marketing methods on Twitter.
The main purpose of a tweet is to spark conversations by adding relevant and inspiring content. Remember that tweets with rich media content will surely bring a difference in generating traffic
Why use Twitter?
There is no doubt that Twitter is a great and unique marketing tool because of multiple reasons. The online social platform enables you to promote and share business products and services in a few seconds. It is free to use and its high engagement lets to reach the target audience easily.
Twitter offers the ultimate quick support and customer service. It also behaves like a search engine enabling you to explore recent marketing trends. So let’s build a business profile and follow some real Twitter strategies.
Create a Marketing Strategy
The question may arise that why you need a successful Twitter marketing strategy? It is because good, exceptional or well-crafted marketing assists businesses to achieve the goals and makes it successful. It is a foundation for every successful business and proves to be effective for many brands.
It is necessary to have a clear view of your activities to meet the goals otherwise you are just wasting your money and time. A good Twitter marketing strategy also enables you to organize and plans things for better online performance which will increase your global reach with time.
Identify the Target Audience
To identify the target audience, it is important to do your research. Auditing, various surveys, and personas will help to craft the strategy well and a great piece of content. The surveys and personas are considered vital to reach the audience and develop the relevant content. Relevant auditing done continuously is best to keep the Twitter profile updated and handle the latest trends by making engagements high.
How to use Twitter for marketing?
Now building and managing the Twitter business profile through a well-developed marketing strategy will be easy for you. So just dive in and explore some necessary steps to yield profit from your company.
An ultimate guide on how to use Twitter for marketing is a time-consuming process so just don’t take any step in a hurry. Show consistency and some patience for the best outcomes.
- Build a business profile
It is the first step to establish a good business profile. It is important to upload a relevant profile image that compels the audience with the banner or an attractive headline. Almost every brand has its logo as a profile image while the banner needs to be creative, colorful and attractive.
To identify the target audience, it is important to do your research. Auditing, various surveys, and personas will help to craft the strategy well and a great piece of content.
Make the Twitter profile relevant to the business. the brand name can be used as an account name but if the brand name is already in use you can add CTA such as for “HubSpot” you can switch to options like @ChooseHubSpot or @GetHubSpot. Do remember to update tweet consistently whether it includes any image, video or any relevant information.
Make sure to add proper keywords and hashtags so that it will engage the maximum audience and stays on top of the feed. Mention the description wisely; add a location or a website link on a Twitter business profile so that the followers will know about the brand or business service.
- Valuable content
Content is the heart of every business and it gives value to the marketing of the brand. The buyer requirements and personas must be kept in mind to create successful content which needs to be compelling for new customers and keep the existing customers engage for long hours.
While sharing content on Twitter, the tweets contain a bit of advice, idea, entertain the audience or educate the customers. The main purpose of a tweet is to spark conversations by adding relevant and inspiring content.
Remember that tweets with rich media content will surely bring a difference in generating traffic. Try to mix the message with GIFs, emojis, text, image, audio or video that will add value to the business account presence on Twitter.
While creating the content, it is important to optimize the content by using SEO strategies from an SEO consultant and SEO agency. Hashtags are used on Twitter and it proves to be a common yet easy method to reach out the reliable content. Make sure to be careful while using hashtags because too many of them may drag the profile as spam. It is wise to stick to two or three relevant hashtags in a tweet.
If you want to cope up with the Twitter trend, you can search for the latest hashtags. The successful companies prefer to tweet more than one time but time is important to reach out audience. Many companies prefer to tweet in the morning time, early evening, during lunch break when most of the people are online globally.
- Stay engaged
It is difficult to keep the audience or traffic engaged for a long time on the website. It is good to reply to the audience’s comments, answer their queries, host surveys, giveaways or even different competitions to keep the customers or followers involved with the brand.
This enables you to monitor brand and its services with industry trends, the new and innovative ideas will improve the customer experience and lets you interact with customers directly. It is vital to shape the strategy according to audience requirements.
- Measure results
Now is the right time to measure the performance of a business profile on Twitter. The clear strategy will help to determine the goals and will assist to reach the right place. To measure the performance, use Twitter analytics present at the right corner of the dashboard.
Vanity metrics, follower count and impressions won’t assist you to meet the business objectives. It is vital to check and track the number of clicks on the Twitter link which will depict the complete audience number for better understanding.
Why stay on Twitter?
If you already have a business profile on Twitter and it does not influence the target audience, do not get uninspired or frustrated. The process of marketing is time-consuming and demands regular engagement.
It is difficult to build sincere customers with generated content but giving up on Twitter is not the solution. The following are the reasons due to which you need to consider Twitter than any other social platform and stay focused to achieve the target.
- Keep an eye on the competition
Do you often feel, you are shouting in a void? Then you are not creating quality content just like your competitors on Twitter. It is wise to do your homework before establishing a Twitter business profile. The quality content will reach potential customers with relevant information. Otherwise, revamp the strategy after carefully monitoring the competitor’s Twitter presence.
- Free marketing
Twitter is the best social platform that lets you interact with millions of users worldwide. The tweets can be incorporated with routine videos and images to achieve more engagement. The free marketing also lets you share images even in replies. The limited and confined message needs to be compelling and must stand out to gain users’ attention.
- Download Twitter Videos
While using Twitter now you can download your favorite Videos from Twitter to your computer or laptop. Just go to Download Twitter Videos and this tool will let you download your required video by to use or watch later free and easily. You can do it in just 2 simple steps, 1st is to copy video url and then 2ndly paste it in the url box and click download, it will do the rest.
Do we hope that you have gained enough knowledge and better assistance on how to use Twitter for marketing? The amazing content mentioned above will enable us to increase traffic, sales and grow the business.
Thus, the knowledge for marketing does not end here you can always dig deeper to produce impressive results. Do mention in comments if we have missed the essential attribute for marketing on Twitter.
Tayyab Ali is a Tech Journalist. He covers the latest technological, telecom and business-related, local & international news. He loves to talk and read about global tech-happenings, startups, industry, education and economy.
The views expressed in this article are the author’s own and do not necessarily reflect Global Village Space’s editorial policy.