The traditional casino won’t go into history anytime soon. People still love the vibe of poker rooms, Pachinko parlors, and social card games. Research shows that Las Vegas casino visitors are becoming younger. Since 2009, the average age has dropped from 50 to 45. Millennials form the largest part of the gambling audience. These new generations of gamblers need something else. They’ve gotten used to their smartphones, tablets, and computers.
In 1996, InterCasino appeared on the web. It was the first-ever online casino, and that was only a beginning. By now, we have countless websites offering high-quality slots, table games, and live dealer games. Not all of them are impressive. But those that are licensed by state authorities are guaranteed to deliver a safe gambling experience.
Here’s the big question: how did this change the gambling industry? What does it mean from a gambler’s point of view?
How Technology Improved Our Gambling Experience
- Online Casinos Are More Accessible
Not everyone has the luxury to travel to Las Vegas or Atlantic City for a grand casino experience. That requires a huge investment in accommodation and travel. However, it also means that the gambler will spend hundreds or even thousands of dollars for a night of gambling. Sure; they may win. But we’ll all agree that those trips (although FUN) are expensive.
An online casino doesn’t require a huge deposit. When a gambler doesn’t want to spend a lot of money, they can choose a $5 minimum deposit casino. They will get bonus spins and a deposit match, so they will play for more.
This is a nice way for someone to control their gambling habits. Although online casinos still carry the risk of addiction, they make it easy for you to limit the daily and weekly amounts you spend.
- Technology Improves the User Experience
Online casinos introduced the use of big data in the gambling industry. That’s why the websites for different target audiences are tailored in a different way. If you search Google with the keywords “casino met iDeal,” you’ll be directed to Dutch sites that have been based on data analytics for that particular audience.
What do the casinos analyze? They know how much money and time the average visitor spends on a daily, weekly, and monthly level. When you go back to the same website, it knows what your favorite slot machines are, and it suggests similar ones that would grab your interest.
A certain casino can target an audience that spends more than $100 on a single visit. By analyzing big data, the team knows how to attract these players. They will send out offers such as “get 50 free spins on your $100 deposit!”
- The Online Gambling Industry Changed the Way Governments Regulate Gambling
We’ll be honest. The beginnings of this industry were a total chaos. With the Federal Wire Act, online gambling and sports betting was banned across the USA. However, it only limited the providers within the territory of the USA. The gamblers could still access off-shore websites, which offered great deals and 24/7 play.
Since 2012, things changed. The states started making their own laws regarding online gambling. The lawmakers realized that they were losing a lot of money in taxes they could’ve collected if they kept the players playing on regulated sites instead of off-shore platforms.
In 2013, online gambling in New Jersey became legal. Since then, this state has generated over $1 billion in revenue from taxes. Indiana, Michigan, Colorado, West Virginia, and Indiana have also legalized the online gambling industry. Massachusetts, New York, and California are currently debating potential legislation.
With time, the lawmakers from all states will realize that it’s better to liberalize and regulate the industry. That’s how they will provide a safer gambling experience for their citizens, while collecting a decent amount of taxes along the way.
Technology Makes Everything Better
Technology is not only important for the online gambling industry. Regular casinos benefit from it, too. All back-office operations are supported by software. Contracts, accounting, and human resources and all other aspects of business management wouldn’t be as effective as they are.
But online gambling is the start of the discussion. It made the games available to everyone. With time, it became a highly regulated industry with minimal potential for fraud. The software providers are regularly tested and regulated, so the authorities make sure that online games are fair. When the players choose a safe and licensed website, they get access to a 100% reliable gambling experience.