How To Build a Pandemic-Proof Online Presence for 2021 And Beyond

The current state of our world is a frightening one; a global pandemic has basically affected every single person in one way or another. Being affected by COVID-19 doesn’t necessarily mean testing positive for it or knowing someone who has. But the economy is, in simple words, a big mess right now. 


Thousands of businesses have closed down, hundreds of retail stores have filed for bankruptcy, and so many small businesses and restaurants have been struggling to keep afloat. 

Working from home also has some positives (some companies have decided to just permanently have employees work from home to reduce rental space). 


Online presence is key to attaining success in a sensitive time like this. Here are a few tips on how to do so. 

  1. Don’t ignore the effect of Social Media

Putting your business or brand on social media is a must these days. Indeed, the year 2019 recorded over 3.2 billion individual users across all the social media platforms. Therefore, social media is a critical tool for contacting your target audience on any platform they prefer. 

Having a presence via social media ingrains trust in your present and prospective clients. In all honesty, people tend to lose trust in companies and organizations that don’t own an active social media account.

Social media well utilized has proven to be an extraordinary tool to build iron cast believability and connection. When potential clients explore your brand, they often run through your Twitter and Facebook feeds. That is how they’ll get a feel of what you are all about and what other customers are saying about you.

  1. Create content based on the platforms you want to prioritize

To begin delivering content, plan what places you need your brand to appear on the web. Would you like to be on Facebook, Instagram, Twitter, YouTube, Pinterest, Amazon, or all of them? 

Each of these platforms presents content in different ways. This means your content strategy must align with your platform of choice. Use the sites your clients are frequently on (given you have done a standard client examination and research) and begin conceptualizing content that is most appropriate for those channels. 

For instance, with YouTube, you’ll need video strategies – while on Instagram, you’ll think of photographs and subtitle ideas.

  1. Get acquainted with online ads

A quicker answer for building an online presence is through web advertising. Your business profile online is sure to increase anytime your brand’s ad pops up on search engine queries relating to your brand. 

You can advertise on web platforms like Google, Yahoo, and Bing. Furthermore, you can do more research on social media ads. Facebook, Instagram, and YouTube are notable for their promoting choices. 

Before you start publicizing on the web, conceptualize what you need to promote for your business. Would you like to promote a specific package for your brand? Or maybe you need to advertise your email bulletin? 

When you pick what you need to promote, you will need to settle on the most appropriate stage to advance that content.

  1. Try guest blogging

Try inviting guest writers to your website to write on some topics from time to time. The writers should be experts in a chosen field to provide you with a unique angle to the subject matter. 

It helps to build a positive image amongst your audience. It also brings a different voice to your space that helps you understand diversity and have a wider reach.

  1. Do in-depth research on influencer marketing

To remain relevant in your niche, you should research the importance of engaging with the influential figures in your area of business or specialty. 

For example, if you sell electronics, you should seriously think about engaging electronics influencers on YouTube and Instagram. Numerous shoppers seek influencers for their legit audits and advancement before buying an item.

Moreover, an influencer promoting your brand will spread the news about your brand on the internet. The more these individuals talk about you on the web, the more their massive followers spread the message about your brand, which can go a very long way in making your brand travel beyond just your followers.

  1. Spy on the competition

Be very serious about building an online presence if you intend to reap its benefit. 

Spy on your competition. 

Take a peek at what your rivals are doing and decide whether it’s a proper methodology for your business. Maybe they have a more engaging and responsive website design.

You can likewise use your competition to gauge yourself and see what they are not doing that you should be doing. Is there a hole they aren’t filling? What data do clients need that your rivals aren’t giving? 

Exploring your rivals will always give you thoughts for creating content. You won’t stand the heat of competition if you don’t know how they go about their business.

  1. Give space for automation to ease the burden

Building an online presence incorporates many strategies. To guarantee the framework runs smoothly, computerize a large chunk of the process. For example, you can always automate your content to go live on your social media timelines. 

Furthermore, you can always mimic other contents, which empowers you to give your crowd vital information without continually making new ones. You can likewise design your email sequence ahead of time and set up email signup sheets on your site that delivers automatically based on the timeframe you set. 

  1. Relate with your kind

Creating associations with those in your industry is a significant way to make your online presence stronger. 

For example, when you develop a relationship with blog owners or podcasters based in your industry, they may include you in one of their work. Maybe they’ll ask you to do a guest post or show up on their podcast. If your business is in investing and personal finance, making allies with others in the same industry will assist you with stamping your brand on the internet.


The global pandemic has forced businesses to get innovative with their marketing strategies and how they can continue to provide services and products to consumers who are also struggling. While this is going to be a continuous learning process, technology has emerged as one of the lifesavers for many. 


Through social media, apps, and online marketing, companies have been able to promote their current strategies and methods for keeping everyone safe. 


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