How to promote your business on TikTok

One of the most popular social networks in the world today is TikTok. It appeared relatively recently, but at the same time it took the top positions of the most visited sites. As a rule, entertaining content is published here. But TikTok is also suitable for promoting a number of goods and services. The presented social network allows you to acquaint users with your offer, to form a recognizable image of the company.

Today we will talk about how to promote your business on TikTok without having to buy TikTok followers often.

New popular social network

Every month the number of active TikTok users is increasing. This trend continues in all countries of the world. 40% of men and 60% of women are registered on the platform. The majority of the audience is between 18 and 34 years old. About 45% of the audience are teenagers.

People are drawn to simple, entertaining content shared by users. This allows you to relax and unwind. You can shoot videos, exchange messages, and also broadcast live. This format is especially liked by young people.

Business promotion on the platform

Many companies promote their products and services here. This is a good option for small and large organizations that sell clothes, shoes, textiles, beauty products, toys, pet accessories, etc. Complex goods and services will not be in demand here.

The main methods of business promotion is the use of special services. They automatically promote the account, attract new subscribers, draw the attention of the target audience to the offer and publications of the company. One such service is Soclikes. There you can buy TikTok followers instantly and then forget about the problem of lack of audience.

Tips for creating and promoting content

  1. If you need reach, make creative content that appeals to the masses.

About half a million views at the start is quite a good result for a dacha-themed channel.

  1. If your task is to attract an audience, work through the CJM and all objections at different stages.
  2. Decide on the actor. It can be an employee of the company, a blogger or professional presenters, actors. And you can use a cartoon character.
  3. Use a short preview at the beginning of the video. In the first seconds, you can intrigue and make you watch to the end. Or make captions with the theme of the video.
  4. Follow trends and use them whenever possible. Here, the efficiency and relevance of trends for the selected audience is important.
  5. Adapt the content plan from other sites into videos for TikTok.
  6. Analyze each video.

What is important to know for organic promotion

Replies to comments below videos

This can make the account feel more lively and interactive, which will also help promote organic activity. You can answer with text in the comments, or you can release a separate video, as we described above.


When registering a brand account, the use of trending music is limited by copyright. But you can add your own branded tracks. It is important to rely on the tastes and age of the audience you are counting on. Not all music will be welcomed by your audience.


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