Tinder, which has more than one hundred million users globally, is the most widely used dating app. With two times fewer users, Badoo on second place. Tantan, the Chinese version of Tinder, came in third place, barely ahead of Bumble, while MeetMe, the main product of The Meet Group, is next. It is tough to compete with giants of this caliber. However, there is a significant need for niche matching services.
Many possible dating applications are absent from the dating market, like a chat for lesbians. With the help of this article and analytics tools, you may examine markets and uncover untapped niches.Â
Your top responsibility is the protection of users’ data.
Data protection is a significant challenge for the dating sector. Do users have data problems in dating apps? What do you think? Couple hundred people were asked about their experiences with improper behavior and sexual assaults in a study conducted by the company. More than a quarter of them said they received unsolicited messages from users who tried to find them on other social media.
As a response, many apps try to increase their reporting mechanism. You can make an app that will have the best data protection. Many apps are attracted to this. A good example is a lesbian chat app that perfectly defends your data. It is important to store all the information and chat logs so the attacker cannot quickly erase a conversation. So the victim will be unable to utilize his account to complain with support or to the police. Make it easy for the user to register a complaint with the appropriate authorities if they believe they have been violated.
There are BtoB dating services that can “comprehensively analyze accusations of sexual misconduct.” It can track the position and examine images and analyze Internet activity and report images and texts that appear suspicious. Facebook was the first to implement this function, years before anybody else.
Create distinctive features to help you monetize your business.
The dating apps are usually monetized in a pretty straightforward way. You can find a way to provide extra functionality.
Tinder allows you to pay to search for matches all over the globe, limit access to personal data, reveal yourself to just those you are interested in, and promote your profile to make it more visible in your selected location.
Muzmatch will offer you a distinctive badge to draw attention to your profile, as well as the ability to communicate with your favorite immediately after swiping.
Feeld gives users the chance to upload extra photographs to their profiles.
Coffee Meets Bagel allows you to pay to view the activity and visit reports.
Create a unique monetization system to achieve high-profit margins and more retained users.
Summary
It’s nearly futile to go up against the market titans these days. Instead, it is preferable to concentrate on a certain niche and segment the audience. Like a dating app for independent travelers or millennials.
The importance of safety is a major trend. Many applications are devoted to creating safe areas, the recruitment of moderators, and so on.