News Desk |
Global climate change has already had observable effects on the environment. Glaciers have shrunk, ice on rivers and lakes is breaking up earlier, plant and animal ranges have shifted and trees are flowering sooner. The resultant extreme weather conditions and natural disasters have also had dire effects on Pakistan.
Rooh Afza, being one of the oldest brands of Pakistan realizes its responsibility and formulated a campaign focused on creating awareness among the masses about the importance of trees in our environment. The theme of the campaign is “Plant for Pakistan” and “Shades of Hope”.
The satellite images released from the National Aeronautics and Space Administration (NASA) last month have shown that Pakistan is among the world’s fastest greening countries due to reforestation efforts.
For this purpose, a digital campaign through television commercials is planned and under execution. The commercial shows children planting and maintaining trees; the reason for this is to involve children in this activity and to create a sense of concern among them.
Along with the awareness campaign, Hamdard has also taken an initiative to make its surrounding areas green and beautiful. As part of this campaign, Hamdard has made a park near its office. Plantation drives are also carried out at different spots of Hamdard Office and Hamdard University. This drive then involved students in the activity, making the campaign more inclusive and truer to its purpose.
Read more: A Green Pakistan
Hamdard Laboratories (Waqf) Pakistan also initiated a similar plantation drive last year, by planting Neem trees at its headquarters on June 5th, marking the World Environment Day. The plantation campaign was directed at making Karachi greener and keeping the metropolis pollution free.
Urbanization of Karachi made it the economic hub of the nation, however, at a cost; the increase in the number of cars and construction has been inversely proportional to the air-filtering action of trees and vegetations. Hence, such plantation drives make it easier for the city to fight heat waves and temperature rises. These steps, taken time and again, show a sense of responsibility and concern taken by the corporate industries of Pakistan.
The satellite images released from the National Aeronautics and Space Administration (NASA) last month have shown that Pakistan is among the world’s fastest greening countries due to reforestation efforts. The efforts of Pakistanis from all walks of life are bearing fruit as they join hands to fight climate change.
The article had input by Aliyah Sohail and edited by Sana Mushtaq.