Home Business Meat of the matter: Malaysia emerges as destination for Pakistan meat

Meat of the matter: Malaysia emerges as destination for Pakistan meat

Malaysia
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News Desk |

A Malaysian trade delegation has sighted Pakistan as a potential site for Halal meat by a visiting Malaysian trade delegation. A 6-member delegation of Malaysia, headed by Rosin Al-Rehman, CEO Antahraya, visited Rawalpindi Chamber of Commerce and Industry (RCCI) here on Tuesday. The delegation was representing various sectors including glass, timber, halal food and SMEs etc.

Speaking at the occasion, Rosin Al-Rehman said that Pakistan and Malaysia have good potential to enhance cooperation in many fields and both countries should encourage frequent exchange of trade delegations to explore all untapped areas of potential cooperation.

Zabeeha is incorporating 100% halal slaughtering techniques by offering premium quality meat. The plant also has a three-day animal holding area so that animal’s muscles are relaxed before slaughtering, resulting in fresh quality meat.

“Halal Foods is a big market and Malaysia is importing Halal meat from non-Muslim countries including India. We want to export Halal meat from Pakistan, a brother Muslim country, and we had visited different local food companies for possible joint ventures in Halal food, he added. Similarly, tourism, timber and glass are other sectors where Pakistani traders can explore new avenues of cooperation with Malaysian counterparts.”

The trade delegation words seem to echo the initiative by the PTI government to turn the country’s meat industry into a revenue-generating sector. Experts assert that If Pakistan established the right infrastructure, it can take advantage of its huge livestock population, considered 4th largest in the world, and would be able to take a huge share in the international Halal market.

Read more: Pakistan’s massive ‘Meat Industry’ needs overhauling

The Fauji Meat Limited plant located in Port Qasim, Karachi has a state of the art Halal Meat Processing Plant having a daily production capacity of 100 tons of meat which includes 85 tons Beef and 15 tons mutton daily (30, 000 tons/year). Zabeeha is a domestic sub-brand of Fauji Meat Limited. It is the only facility within Pakistan that is in compliance with EU and international Standards.

Scandals around meat industry, Zabeeha ensures best meat choices for their customers, by delivering organic poultry, beef, mutton, and seafood products with zero external artificial additives. Zabeeha is incorporating 100% halal slaughtering techniques by offering premium quality meat. The plant also has a three-day animal holding area so that animal’s muscles are relaxed before slaughtering, resulting in fresh quality meat. The health and cleanliness of the animals are not compromised at any cost and is given top priority.

Quality assurance and quality control checks are regularly done to avoid any noncompliance or defect that might be present in the process and product.

For that reason, animals are inspected and vaccinated by the professional vets on regular basis in order to avoid infection and diseases. The meat handlers are also well experienced and trained. Moreover, a team of qualified/professional vets keeps a proper check on the health status of the animals by providing regular medical assistance, vaccination, and feed to animals in accord to their requirements for keeping livestock in good health.

After animal slaughter, the meat is tested to validate that the product is perfect for delivery. In case the meat is not validated the product is discarded and wasted to ensure that no harm is derived from it. Quality assurance and quality control checks are regularly done to avoid any noncompliance or defect that might be present in the process and product. In short Zabeeha’s meat is hygienically safe to eat as it is ISO 9001:2015, HACCP, Halal PS 3733:2013, ISO 14001 and ISO 2200 certified.

Read more: Zabeeha’s launch Ceremony

The compliance of Shariah in Halal Meat, as well as other regulations, alongside usage of modern technology, can help boost the meat industry of Pakistan and help in increasing exports.


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